Who’s the most important player on a football team? The quarterback? The running back? Maybe the whole defensive line. But what about…the departments graphic designer? They’re often the MVP behind the scenes that helps set a teams brand, image and style. For fans, the perfect logo and merch design can create exposure, loyalty, buzz, atmosphere, and everyone’s favorite, attendance. But graphic design can even be a deciding factor, whether consciously or subconsciously, for convincing recruits to join the team.

On today’s Sports & Entertainment episode of Wildfire, we’re joined by Brett Gemas, Director of Creative Content for UNT’s Athletic Department. His journey into the industry was a combination of a love for sports and a passion for art, and he’s turned that passion into insight on the power of graphic design for a team, trends in sports design, how he’s standing out among his peers, and he even gives some hot takes on UNT’s football season.

Wildfire Theme by Green Point Empathy

Featured Songs: 95 & Two for the Show by Space Cadet

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Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows Jesse Cole and his Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment.

On today’s episode we’re joined by our very own Lauren Farrell who has an extensive sports background including being apart of the Pittsburgh Pirates front office, to break down highlights from Episode One and get some insight on what Jesse’s doing with his fan experience that’s resonating across the baseball world.

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Jessie Garcia is a self-professed hard-headed entrepreneur, as founder and CEO of Philadelphia-based Tozuda. (The Spanish word for hard-headed and what her grandmother called her.) The 28-year-old former college athlete turned engineer is democratizing concussion protocol with her invention, the Tozuda head impact sensor. In this episode of the Sports and Entertainment Podcast, we talk to Garcia about the small mechanical device, which is half the size of a AAA battery and costs only $30, that measures how much G force an athlete sustains in a hit. "The most exciting part is that [this device] keeps people playing sports," Garcia says. "I hope this helps lead to a proper diagnosis from a doctor and helps an athlete recover fully without sustaining further head injury."

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale's Welcome to the Show, a reality television series that follows Jesse Cole and his Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment. On today's episode we're joined by Hunter Horenstein, Director of Fan Engagement for the Myrtle Beach Pelicans, to break down highlights from Episode One and get some insight on what Jesse's doing with his fan experience that's resonating across the baseball world.

Here to talk about the changes and trends coming to the Sports Entertainment industry is Jeff Angus, Marketing Director from PlaySight. We talked about sport specialization, the commoditization of technology and hardware, and the democratization of sports tech from the pros to the youth.

In the B2B animation world, the newest wave of creatives is bringing two unique things to the table. They grew up watching some of the most innovative cartoons that relaunched the animation world from its slump, watching Disney's Renaissance and consuming Saturday morning cartoons that featured thoughtful and eccentric animation like The Simpsons, a variety of anime and Beavis and Butthead. They also grew up with the meteoric rise in online and social connectivity, living through middle and high school during the release of the first iPhone and tuning in to the birth of Twitter, Instagram and even Facebook. Justin Lee, WestCoast Rep IdeaMACHINE Studio, is utilizing these two generational staples to stand out in an animation world that's struggling with effective communication. On Wildfire, Justin walks us through the unique set of luxuries and challenges that a younger creative workforce deals with, how niche content and transparency makes or breaks a production studio, and how stepping away from just "production" will set you apart.

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Former Harlem Legend Woody Carter is ready to try out the courts at Kansas City’s repurposed HyVee Arena. “I can’t wait till that gloss and stain goes down on the maple wood floor,” said Carter, who is arena sales manager for the $39 million youth sports complex. In this episode of the Sports and Entertainment Podcast, we talked to Carter about the coming HyVee Arena grand opening in a few months and discuss how this one-of-a-kind adaptive reuse project can transform both commercial real estate and the community. HyVee was once the aging one-floor Kemper Arena built in 1974, but with the adaptive addition of a second floor, it's now a sprawling 84,000-square-foot sports and event space that'll host basketball, soccer, fusbol, pickleball and training facilities.

Most music-listeners aren't heading to music publications to discover new music; they're going to social media and curated streaming playlists, looking for the freshest finds among the #content they love. Alli Lindsey, a Music Publicist for DK Projects, finds herself in the middle of that tough situation. Writing for her comes easy; thoughts flow through her mind like a sentence. But being in music PR is more than writing a quality press release or shooting a blog an email. To make her clients succeed, she's having to find new ways to make their music visible, push them to be honest artists and put the pressure on herself to stay ahead of the curve. Listen to Alli describe her journey into the music writing world and how she's spearheading a wildfire in creative PR.

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Brian Verne, CEO of WAVE, joined up to talk about how sports entertainment is shifting from traditional media to mobile and social platforms. He shares his thoughts on the concept of a “decentralized newsroom,” talks about some of the challenges that come with penetrating the market, and how the industry is adapting to a younger audience’s needs.

In visual media, often times we focus on just that: the visual. But we can forget one of the most, if not the most important piece of visual media, and that's sound. The power music and sound design has over the tone, feeling and effect of a video can't be understated, and nowhere is this more important than the sports world. On today's podcast, Karina Anglada (Video Editor and Producer for the Golden State Warriors) and Matthew Gutknecht (Senior Account Director of Sports Entertainment for APM Music) discussed the intersection of sports and music, how teams use varying genres and styles to not only sell their videos but for their branding, and how the emergence of digital media platforms is changing the way music and sports collaborate. We also get to hear each of their favorite videos with APM songs, and how customized and authentic sound helped create a perfect immersive experience.

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