On a very special edition of the Fluid Fan Podcast, Angela Ruggiero is joined by her co-founder Josh Walker to discuss Sports Innovation Lab's latest research. The Fluid Fan Behavior Series focuses on how Fluid Fans are behaving differently and companies need to figure out which behaviors are core to their business. Angela and Josh also discuss the company's latest data-driven decision-making tool, the Power Play Index.

This week's episode of the Fluid Fan Podcast features a conversation around digital sports media with Angela Ruggiero and Peter Hutton, the Director of Sports Partnerships at Facebook. Peter's extensive background in sports media includes stops all over the globe, and he brings that global perspective to Facebook and the conversation. Angela and Peter discuss how Facebook is working to create more sports content for their users, the company's push to help their clients and partners during COVID, and how athletes are using Facebook and Instagram to engage with their fans. In a time where athletes are not able to perform, Peter explains how many athletes have used their social platforms to inspire, raise awareness, and offer fans a more personal look into their lives.

Back in Mid-May Angela caught up with Ricky Medina, VP of Business Development and Licensing for OneTeam Partners. Angela and Ricky discuss how OneTeam Partners manages the commercial licensing rights of athletes across a diverse cross-section of properties, creates new marketing opportunities through its Athlete Marketing business and generates unique deal flow and investment opportunities through its Venture Investment capabilities. Now more than ever athletes are figuring out how build their brands outside of live sports. Learn about OneTeam’s efforts to empower female athletes, the potential of representing college athletes, and some of the positives Ricky believes the sporting world can take out of the COVID pandemic. Athletes are using technology and new platforms to connect with Fluid Fans, find out how OneTeam is helping to make that happen.

The Fluid Fan Podcast is BACK! After a short break to have a wonderful baby boy, Angela Ruggiero is back to deliver your weekly dose of sports tech research. Today's guest, Ricardo Fort, the Head of Global Sponsorship at The Coca-Cola Company offers his global view on the sponsorship market and how the COVID pandemic may have long-term effects. Angela and Ricardo will discuss Coca-Cola's longstanding partnership with the Olympics, how sport has the ability to create the power of togetherness, and much more.

On today's episode, Angela is joined by her co-founder Josh Walker and Sports Innovation Lab Athlete Data analyst Molly Tissenbaum for a deep dive into our Rise of Athlete-Driven Media report. After a year of working with our Athlete Data Leadership Board, we have found out that a market split is happening and technology is allowing athletes to share their performance data with Fluid Fans in new ways. Download the report here: https://www.sportsilab.com/reports

On today's episode, Angela is joined by Brett Gosper the CEO of World Rugby. Brett's marketing and advertising background along with his prolific playing career in rugby has translated perfectly into his role with World Rugby. We will discuss how the sport is different now from when he played, the rebranding of World Rugby, the innovative technology on display at the 2019 World Cup in Japan, the culture of Rugby, and much more!

On today's episode, Angela is joined by the Chief Marketing Officer of the National Hockey League, Heidi Browning. Heidi has a great perspective on how the league is focusing on garnering a younger and more diverse fanbase. She shares stories from her time before the NHL at Myspace and Pandora, as well as some great stories of interacting with fans at games, and how a letter from a young girl sparked a new program for the NHL.

Our latest episode features Simon Greenberg the Head of Dow Jones Sport & Global Head of Rights at News Corp. Angela and Simon discuss the budding sports betting market in the U.S. and how the UK operating systems could influence the states. Simon's background in sports journalism and his work in due diligence for Dow Jones Sport offers a diverse insight into the market.

Ishwara Glassman, the Head of Sports Partnerships at Verizon Media / Yahoo! Sports, is the guest on today's show. Ishwara discusses the new immersive features on the Yahoo Fantasy Sports app, the new betting deal with MGM and GVC Holdings, as well as the important factors in a partnership. Fluid Fans want lean in engagement, second-screen activities, and the ability to consume their sports anywhere and anytime. Ishwara explains how those ideologies are shaping the way Yahoo Sports and Verizon Media are changing the way they think about creating their products for fans.

Angela welcomes Kim Pegula, the President and CEO of Pegula Sports & Entertainment (PSE), to the show. The two discuss why Kim and PSE decided to buy the Buffalo sports franchises and how it has shaped the community of Buffalo. Kim explains how she became the first female to be President of an NHL and NFL franchise at the same time. Mixed-use district and smart venue technology surrounding Buffalo's Lake Erie and innovative practices at the Super Bowl are discussed and much more!