Today's episode features Sports Innovation Lab Senior Strategist Abe Stein discussing our New Age of Sports report and the definition of Fluid Fandom. Angela and Abe focus on what led to the creation of Fluid Fans, how they are defined, and what the sports industry needs to do in order to stay ahead. Abe was critical in the creation of the report and will explain how the sports industry is transferring from global fandom to fluid fandom.

Angela is joined by, Nick Horbaczewski, the CEO and Founder of the Drone Racing League. The two talk about how Nick has been able to bring this "sport from the future" to life across the globe, and how DRL embraces Fluid Fans. Nick explains some of the league's innovative sponsorship deals, lean in engagement methods, and their multichannel digital distribution strategy.

Angela is joined by Zach Leonsis, the Senior Vice President of Strategic Initiatives for Monumental Sports & Entertainment and General Manager of Monumental Sports Network. Zach talks about his diverse role managing content and innovation at Monumental, along with his work within the community of Washington DC. Angela and Zach go over the sports betting landscape in the nation's capital and the William Hill sportsbook launching inside Capital One Arena.

Matt Rossetti the President and Chief Architect of Serious Fun at Rossetti joins Angela to discuss the smart venues market. Matt is an expert and innovator in the mixed-use district sector of sports. He has worked to create a city life atmosphere around sports venues and explains how his Inverted Bowl design will change the live viewing experience.

Scott Butera the President of Interactive Gaming at MGM Resorts International joins Angela to discuss sports betting. Scott describes his diverse background in finance, entertainment, and sports. The interview also features an in-depth look at MGM's rebranding initiative and their sports data deals with the major sports leagues.

Angela is joined by Sandra Lopez the VP/GM of Intel Sports to discuss how sports teams need to begin to think like media companies. Sandra will discuss her rise through Intel, how the company has embraced the Fluid Fan through volumetric video, and how their technology solutions are creating new immersive experiences.

Will Ahmed, CEO and Co-Founder, of WHOOP joins the show to discuss the athlete data market. Will is a member of the Sports Innovation Lab Athlete Data Leadership Board and an expert in wearable technology. The former Harvard Squash Captain tells us the story of WHOOP's beginnings and how the company is preparing for the age of the Fluid Fan today.

Angela is joined by her Co-Founder and President of Sports Innovation Lab, Josh Walker. The two discuss how and why they founded the company, their outlooks on the emergence of technology in sport and most importantly the definition of the Fluid Fan™.