For the first time in years, the Kagan Media & Telecom Summit was back as an in-person event in New York. Listen in as MediaTalk host Mike Reynolds and S&P Global Market Intelligence Kagan principal analysts Justin Nielson, Scott Robson and Seth Shafer recount the main takeaways from the event. Justin discusses the outlook for political advertising and retransmission consent fees for broadcasters. Scott talks about sports rights shifting from TV networks to streaming services and the implications of the recent NBA rights deal, including the ongoing question over whether Amazon or Warner Bros. Discovery will end up with the NBA's "C" package. Seth also touches on the importance of live sports, while noting that advertisers and consumers are no longer delineating between traditional video like broadcast, cable or even Netflix and user-generated content sites like YouTube and TikTok. Content is still king, but content comes in many forms across many platforms.