Featured Guest: Robert “Bob” Steinfeld, Emmy Award-Winning Sports Producer, Author of 3…2…1…We’re On the Air
“The people that make it to the top respect the work of those around them.” – Bob Steinfeld
“You’ve gotta dominate where you can.” — Tim Duncan to Bob Steinfeld
“Every game has a story.” – Bob Steinfeld
Go behind the camera with Bob Steinfeld, a 10-time Emmy-winning sports producer whose career has spanned four decades of unforgettable sports moments. Bob’s journey has brought countless iconic moments to life, from directing the San Antonio Spurs’ championship runs and covering the Dream Team in Barcelona to producing World Cup soccer at the Cotton Bowl. Working alongside broadcasting legends like Bob Costas, Jim Nantz, Joel Klatt, and Verne Lundquist, Bob’s dedication to capturing the magic of sports has left an indelible mark on the industry.
In this episode of The Sports Backdrop, we discuss:
How Bob got his start in sports media, producing local sports at Channel 8 in Dallas as a kidThe thrill and pressure of directing two perfect games in Major League BaseballProducing for the WNBA’s Dallas Wings and highlighting community stories through sportsFrom Dallas Mavericks broadcasts to producing World Cup Soccer at the Cotton BowlThe impact of VR and digital tech on live sports, with insights on Meta VR broadcastsMentorship moments with icons like Vern Lundquist and Bob CostasOvercoming a health scare to return to sports production in record timeHis son’s journey to YouTube sensation with 1.9 million Pokémon fans (Leonhart)Why he wrote “3…2…1…We’re On the Air” to inspire young media professionalsThis episode offers a unique look into the high-stakes world of sports production through the eyes of a true legend, capturing how every game—whether NBA Finals or Little League—is an unforgettable story waiting to be told.
This show is made possible by:
KazCM: A content production company that aims to create space where businesses can build assets and drive revenue through writing and talking. Learn more here: https://kazcm.com/
QuietLoud Studios: A podcast network where reflection and voice come together. Learn more here: https://quietloudstudios.com/
Related content to Behind the Scenes of Iconic Sports Moments with Legendary Producer Bob Steinfeld:
Sports Bring People TogetherThe NBA Media Rights Deal Details & What It Means for FansIs NBA League Pass Worth It, Considering the New NBA TV Media Deal?Why This Former Athlete Believes In PodcastsUS World Cup Series | The Biggest Sporting Event, Even Bigger Than the Super BowlConnect with Bob Steinfeld:
Website: https://robertsteinfeld.com/3…2…1 We’re on the Air: AmazonGet in touch with Eric Kasimov:
X: https://twitter.com/eric_kazLinkedIn: https://www.linkedin.com/in/erickasimov/Thank you to Camile Sardina of BookSavvy Public Relations for making this conversation happen!Produced by the team at KazCM: https://kazcm.com/podcast-production/Part of QuietLoud Studios (podcast network): https://quietloudstudios.com/Listen on Apple PodcastsListen on SpotifyMusic credits: Dark Mystery Trailer (Taking Our time) by AlexGrohl | Website | Music promoted by Pixabay | Creative Commons Zero (CC0) license (“CC0 Content”) LicenseMore about Bob Steinfeld and his book “3…2…1… We’re On the Air”:
Robert Steinfeld has produced and directed network sports television for five decades, covering MLB, NBA, WNBA, college basketball and football, NCAA Championships, World Cup Soccer, Cotton Bowl Classics and summer Olympics. He’s Executive Producer of the WNBA Dallas Wings. His innovated work has earned him 10 Sports Emmy Awards plus five more nominations, a national Cable Ace Award nomination, plus additional industry accolades.
Thoughts on his book from some of the biggest names in sports television broadcasting:
“Bob’s memoir is a game-changer for anybody who craves tales about the athletes and sports he’s covered.” —Nancy Lieberman, Naismith Basketball Hall of Famer
“An authentic look at how it all comes together. ” —Jim Nantz, CBS Sports
“Stories of decades in sports TV.” —Bob Costas, Broadcaster for NBC Sports from 1980 to 2019
“I stepped into the booth for my first college football broadcast, having no idea what I was doing. Thankfully, the voice in my headset was ‘The Doctor’ himself, Bob Steinfeld! Bob’s level of preparation and leadership is top-notch and continues to drive me to this day. Reading 3…2…1… We’re On The Air! brought me back to that day with the rush of excitement I felt then. This peek behind the production curtain is a must for anyone that enjoys watching their favorite sports on TV.” —Joel Klatt, Fox Sports, lead college football analyst
(source: robertsteinfeld.com)
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