Spotlight

In this episode of Spotlight, we sit down with Geraldine Anderson, Vice President of Marketing and Communications at Calgary Economic Development, to explore what it really takes to market a city—not a product.From the bold launch of the Blue Sky City brand to the rollout of their newest campaign, Geraldine shares the strategy, insights, and storytelling behind positioning Calgary as the place to build your career, business, and life.We dive into:The inspiration and long-term vision behind Blue Sky CityHow CED is bringing the brand to life in their latest campaignWhat success looks like when you're marketing a place—not selling widgetsLessons from the “It’s Possible” campaign and what’s coming nextIf you’re interested in city branding, economic development marketing, or how to inspire people to see a place through a new lens—this one’s for you.In this episode of Spotlight, we sit down with Geraldine Anderson, Vice President of Marketing and Communications at Calgary Economic Development, to explore what it really takes to market a city—not a product.

In B2B marketing, winning deals isn’t just about targeting one decision-maker.

It’s about persuading an entire Buyer Group.

With complex purchasing decisions involving multiple stakeholders, understanding how these groups operate is the key to success.Mimi Turner from the B2B Marketing Institute takes us through the different decision making processes.

In this special Spotlight crossover episode, we shine a light on Artificial Breakdown, the new podcast from ZGM Modern Marketing Partners that dives deep into the evolving world of AI.

Join hosts Peter Bishop and Carrie Robinson as they explore how artificial intelligence is reshaping industries of all kinds. In this episode, we focus in on creative industries—from marketing and advertising to content creation and beyond.

We unpack the opportunities, challenges, and ethical questions AI presents for creative professionals and discuss how agencies and brands alike can adapt to stay ahead of the curve.

Topics Covered

• How AI tools are changing the creative process

• The role of human creativity in an AI-enhanced world

In this episode, we sit down with Michael Kohlweg from Mountain Fold Studio and Casey Corneil from Calgary Public Library to dive into the creative process behind a fantastic piece of art marketing that you'll probably see from a public institution.

We break down:

• How they developed such an engaging and unorthodox concept
• The creative process that brought it to life
• How they got buy-in from the marketing and communications team at CPL
• Why taking creative risks can lead to powerful results

Check out their Short Film, Page, in the link below:

https://youtu.be/u9JTXEBLpjo?si=cGWmS2P8AsBemb86

This podcast is brought to you by Calgary Marketing Association

On today's episode, we're Spotlighting a webinar we held with Ann Marie Kerwin on the Multiplier Effect.

Ann Marie Kerwin is the Americas Editor for WARC, a global marketing firm that provides evidence, expertise and education to ensure marketing strategy drives business success. As a WARC editor, she focuses on how marketing can make the business case for creativity. Previously Kerwin was VP-Content for eMarketer, a research firm focused on digital marketing and an editor for Ad Age.

To download The Multiplier Effect:

https://page.warc.com/the-multiplier-effect-report

In this episode, hosts Derek Hovinga and Marc Binkley sit down with Jill Dewes from Daughter Creative to explore the real purpose behind submitting marketing and ad work to award shows.

Is it a vanity play, or can it be a legit growth strategy?

We talk about the impact of awards on brand reputation, client trust, and agency growth.

This podcast is powered by Calgary Marketing Association

You might be overspending on your website while your marketing dollars could be working harder elsewhere.

In this episode, Derek and Marc chat with Scott King, President of H2 Accelerator—a partner of the Calgary Marketing Association.

Scott talks about maximizing your online marketing budget, driving real impact and making smarter investments.

In the first episode, we challenge one of the most ingrained corporate philosophies: "Bring me solutions, not problems".

How has the mindset impacted the way businesses operate, and more importantly, their ability to succeed?

But the truth is, we need to start focusing on the art of identifying the RIGHT problem as that's just as critical as finding the solution.

Our first guest, Pedro, Strategy Director at WJ Agency, will discuss how the best strategists uncover the true challenge worth solving and why slowing down to "sharpen the axe" is vital for effective marketing outcomes.

Read the blog

Check out our partnerships

Sign up for Pedro's Newsletter

🎙️ Welcome to Spotlight, the podcast powered by the Calgary Marketing Association, where we illuminate the bold ideas and dynamic people shaping Calgary’s marketing landscape.

In this trailer, get a sneak peek of the conversations with trailblazing marketers, the behind-the-scenes stories of game-changing campaigns, and the actionable insights that will inspire your next big idea.

From celebrating the creativity of our local talent to uncovering the strategies driving success, Spotlight is your go-to source for fresh perspectives and practical takeaways in marketing.

Hit play to discover how we’re bringing Calgary’s marketing community into the spotlight—one episode at a time. Don’t forget to subscribe so you never miss the brilliance!