In this episode of Spotlight Sioux Falls, we sit down with Rachel Lemons, founder of Victory Ink, to explore the unexpected journey from corporate executive assistant to licensed cosmetic tattoo artist, trainer, and business owner.
Rachel shares how losing her mother and finding faith pushed her to create a business that helps women feel beautiful, seen, and empowered — whether it's reconstructing brows after chemotherapy or providing trauma-informed permanent makeup.
We talk about:
The difference between microblading, nano-blading, and modern brow techniques
How her 25 years in corporate America shaped her business success
Her training program and why high-quality PMU education matters
Why Victory Ink is more than a name — it's her mission
Giving back through Call to Freedom and LifeLight Festival
Whether you're "brow-curious," a future PMU artist, or someone just seeking purpose-driven inspiration, Rachel's story will move you.
Don't forget to like, comment, and subscribe for more Spotlight on Sioux Falls businesses, events, and personalities.
🔗 Learn more about Rachel and Victory Ink: Rachel on LinkedIn | https://www.linkedin.com/in/rachelkrutsch/ Website | https://victoryinkstudio.com/ Facebook | https://www.facebook.com/victoryinkstudio/
🔎 Follow Spotlight Sioux Falls Website | https://spotlightsiouxfalls.com/ Facebook | https://www.facebook.com/profile.php?id=61575170684228
📍 Victory Ink, Sioux Falls 701 N Phillips Ave Unit 145, Sioux Falls, SD 57104, United States 🎙 Sponsored by MAGNETIC
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