Spreaker Live Show

Spreaker Live Show #165 for Sept 19th, 2018

Show Duration: 45 minutes

-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill


Show Today:

- High value of Lower Cost Podcast Creation
- How we grow overall audience listening to podcasts globally?
- How To Sell Your Product With Podcasts
- Coming Events Spreaker will be Attending



On the show today:

High Value of Lower Cost Podcast Creation
- A few large content creators have closed down original podcast creation teams
- We have seen this before - usually related to costs vs revenue = audience growth?
- Podcasts can be created that have high value, but for low cost.
- Audience growth expectations can often times be unrealistic with high expectations of audience/revenue opens door to acceptance of high costs
- Podcasting medium is growing slowly, the hype of the medium is creating expectations
- Very small market for podcast series that have 5-10 people production teams
- Very high ad revenue growth expectations in market - but to hit the numbers we need more inventory that advertisers want to buy into
- Revenge of the Independents???

How we grow overall audience listening to podcasts globally?
- All podcasters have responsibility to get out and meet potential audience in the real world
- Promote Google Podcasts as much as possible as Android has Huge upside growth
- Ask current audience to tell their friends/colleagues about your podcast and how to listen
- Google needs to get there podcast listening platform focused
- Think creatively about how to market your show to potential new listeners in your genre


How To Sell Your Product With Podcasts
- https://blog.spreaker.com/how-to-sell-product-with-podcasts/
- Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity.

Coming Events Spreaker will be at:
- NAB NYC - Oct 17-18, 2018 - Booth N264
- https://www.nabshowny.com/
- Vancouver Podcast Festival - November 8-10, 2018
- https://www.vanpodfest.ca/programming-announcement
- http://Podcon.com in Seattle - Jan 19-20, 2019 - Large event

Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #164 for Sept 12th, 2018

Show Duration: 68 minutes

-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill


Show Today:

- Skype is able to Record NOW
- Pros and Cons: Live Show vs Pre-recorded Show
- Your RSS Feed: What it is, Why You Need It and How to Use it
- Apple Podcasts Top 200 Ranking Manipulation Issue
- Dragon Con Podcast Track & TechCrunch Disrupt Events Download


On the show today:

-Pros and Cons: Live Show vs Pre-recorded Show?
Interactivity - connection with audiences at a deeper level with LIVE
More flexibility in production time for pre-recording segments and piece together

-Your RSS Feed: What it is, Why You Need It and How to Use it

RSS Feed: What is it?
Before explaining the ins and outs of exactly what an RSS Feed is, let’s look at what the acronym actually stands for. RSS literally means ‘Rich Site Summary’ but it is also commonly known as ‘Really Simple Syndication’. Why? An RSS Feed is mandatory for distributing or syndicating your podcast as it is literally the URL for your show!

What does a podcast feed mean? Once you set up your Feed your content will be ready to be submitted to podcast applications or news readers to subscribe to your content. So great places to add your podcast feed to are Apple Podcasts/iTunes, Stitcher, Spotify, and Google Podcasts. Create podcast only rss feed is required.

RSS feed: Why is it so Important?
Simply put: It contains all of your podcast’s information: title, image, description, mp3 file URL, and category. All the information necessary for your podcast to be distributed outside of your hosting platform. RSS allows you to syndicate content to different platforms so that you can reach diverse audiences without the need for them need to visit your website directly.

Podcast Hosting: What are the benefits?
For listeners: it means they don’t need to sign up for emails or push notifications for shows which interest them, they can stay up-to-date and find all their favorite podcasts in one podcasting app. Upload your content to one place and it get distributed everywhere

RSS feed: Where Should You Host Your Podcast? In answer to this question there’s no hard and fast rule – it completely depends on the sort of podcaster you are! The first thing you need to ask yourself though is whether you want to self-host or use a hosting platform and there are advantages and disadvantages to both.

Self-hosting – by hosting everything yourself it means that you have complete control over your Feed, you own it and your workflow is simple – in turn, this means if anything happens to your website, your podcast goes down too. Furthermore, shared hosting means lots of people using the same resources which can lead to technical problems. Bear in mind that you will need to have some technical skills in order to know how to code and build the RSS Feed and to always know what’s happening in the industry which might require an update to your Feed!

podcast rss feed example

Host – host platforms are designed to handle the specifications and needs of a podcaster, this means the technology behind the sites are able to scale with your show as it grows! As they are developed for end-users they also have excellent support teams who are on hand to offer technical support when needed!

your feed is the skeleton of your show

When weighing up the positives and negatives of where to host your RSS Feed, consider this: your feed is the skeleton of your show and when deciding your host location you absolutely need to make sure your hosting service allows redirection. The most popular hosting services generally allow this and Spreaker includes this option in the RSS Customization option.

google play email tag - recommend not to worry about submitting to Google Play

With Spreaker you can also apply very specific changes according to the devices in which your listeners are listening to your show, like iOS11 and the Season and Episodes tags. You can also apply changes from Spreaker CMS that will come through as tags in your RSS feed’s metadata, such as: your seasons, episode order and episode labels. To read more about this, check out our previous blog post on adding tags to your podcast.

iOS11 seasons and episodes tags

RSS feed: How Do I Stay in Control?
Nowadays, podcasters or whoever is using an RSS Feed have a high level of control over it, users can manage, move and customize their feed to exactly how they want it. Most podcast hosts allow podcasters to customize different fields of their RSS Feed with categories, author’s name or e-mail. For example Libsyn and Blubrry’s Powerpress both offer extensive RSS Feed customization.

The option to have full control of the RSS feed also offers the chance to redirect the RSS Feed and to add a prefix to the RSS Feed. Redirecting a feed means fully owning it and it’s worth noting that in the future you might want to host your podcast somewhere else and if you forward the old one to your new host it will mean that you don’t lose listeners who are subscribed to the old feed.

how to get a podcast feed address

Round Up
Whichever route you choose to go with your RSS Feed, self-hosting or using a provider, always make sure that you stay in control as it’s the key to utilising it to its maximum! We hope that by using our guide you now feel confident in answering some of the key questions on the subject, such as: what does podcast feed mean? or where to submit podcast your feed. Good luck in making the most of your podcast RSS Feed!


-Apple Podcasts Top 200 Ranking Manipulation Issue
In an astonishing video, Twitter user Lime Link posts a video that shows the extent of Apple Podcasts Chart manipulation: it shows a clever way of how to spot the podcasts gaming the system, and how to do it yourself (don't).

Podnews.net reported this in May, they showed five podcasts in the top ten suspected of manipulating the charts, and people advertising for manipulators. We've also seen evidence of people threatening podcasters who don't use their service with "one star ratings and bad comments". And where's Apple?
Video: https://www.youtube.com/watch?v=Wimv1aJ4ra8
My speculation: Only answer to this is that it might be misleading comparing subscription data on castbox to apply it to apple subscription activity, plus the only other explanation could have some element of editorial just like New and Noteworthy is all editorial (selected for feature by Apple staff, .
Buying placement by creating activity by using large banks of iPhones to subscribe and unsubscribe activity in a short period of time. Just DON’T DO It as it could get you banned from Apple Podcasts/iTunes.

-Dragon Con Podcast Track & TechCrunch Disrupt Events Download


Listener Comments & Questions:

HohO
Yes, you 2 have a great dynamic. A contradiction of personalities

Linda Irwin
Joe Rogan actually cancels his show if someone cannot make it.

Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #163 for Aug 22nd, 2018
Show Duration: 70 minutes

-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill


Show Today:

- How to GROW Listenership to Your Podcast Show?
- How will IAB v.2 Podcast Metrics Standards Certification impact your show?
- Who is the Product when an online Service is FREE?

On the show today:

-How to GROW Listenership to Your Show?
Make Great Content that is entertaining, informative, never boring
Has personality that causes people to have emotions
Get in all Listening Platforms
Leverage your relationships and influence - Podcasting is Networking - one-to-one
Get others talking about your show - word of mouth
Invest where your ideal audience is by investing time and value to others
Be important value content creator to your community

-How will IAB v.2 Podcast Metrics Standards Certification impact your show?
General resetting of counting technology that is more accurate counting
Leveling playing field across hosting platforms to build confidence with advertisers
Based on unique actual listeners instead of just clicks.
Listens based on 24 hr window, filtering out bots and multiple pings for media files

-Who is the Product when an online Service is FREE?
You the USER and or Content Contributor, which is often the same
No tech service is FREE to operate or maintain. Like any business someone must pay the bills
Some new players are coming into the podcasting space saying that podcasting should be Free, we do have a free plan too.
But we are not being built on Venture Capital but real business revenue in exchange for a valuable service,which is a sustainable model, VC money runs out eventually in the absence of sales and revenue

Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #162 for Aug 8th, 2018

Show Duration: 65 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android

Show Today:

- How does Spreaker’s Terms of Service vs Free Speech impact YOU (podcaster)?
- Is Radio Struggling with Podcasting?
- What Are Podcasting’s Hot Topics?


On the show today:

-How does Spreaker’s Terms of Service impact YOU (podcaster)?
Hot topic this week in Podcasting space with the high profile take down of Alex Jones Podcast

Spreaker TOS - https://www.spreaker.com/terms This document is a legal agreement between you, the User, and the entity providing Spreaker. It governs your use of the online properties and, in any case, for the use of the services provided. “Legal agreement” means that the terms of this agreement are binding on the relationship between you and us once you have accepted the terms.

-In order to use Spreaker, you must read this Agreement carefully and agree to accept the same by clicking the button for its acceptance. If you don’t accept this Agreement you cannot use the Service.

The Owner (Spreaker) reserves the right to suspend or terminate the User's account at any time and without notice if it believes that:
User has violated this Agreement; and/or
User's access or use of the Service may result in injury to the Owner, other Users or third parties; and/or
the use of Spreaker by the User may result in violation of law or regulations; and/or
in case of an investigation by legal action or governmental involvement; and/or
the account is deemed to be, at the Owner’s sole discretion, for whatever reason, inappropriate or offensive or in violation of this Agreement.

- Forbidden use
The Service shall be used only in accordance with these Terms. Users may not:
reverse engineer, decompile, disassemble, modify or create derivative works based on Spreaker or any portion of it;
circumvent any technology used by Spreaker or its licensors to protect content accessible via it;
copy, store, edit, change, prepare any derivative work of or alter in any way any of the content provided through Spreaker;
use any robot, spider, site search/retrieval application, or other automated device, process or means to access, retrieve, scrape, or index any portion of Spreaker or its content;
rent, lease or sublicense Spreaker;
defame, abuse, harass, use threatening practices, threaten or violate the legal rights of others in any other way (such as rights of privacy and publicity);

disseminate or publish content that is unlawful, obscene, illegitimate, defamatory or inappropriate; misappropriate any account in use by another User;
register or use the Service in order to approach the Users to promote, sell or advertise products or services of any kind through Spreaker in any way;
use Spreaker in any other improper manner that violates the Terms.
disseminate or publish content that is unlawful, obscene, illegitimate, defamatory or inappropriate;

publish any content that promotes, either directly or indirectly, hate, racism, discrimination, pornography, violence;

promote activity that may endanger your life or the life of any other User or lead to physical harm. This includes, but is not limited to: suicide threats, intentional physical trauma, use of illegal drugs, or drinking excessively.

Under no circumstance is any User allowed to post any content promoting and/or encouraging and/or showing any self - destructive or violent behaviour on Spreaker;

publish any content or carry out any activity that disrupts, interrupts, harms, or otherwise violates the integrity of Spreaker or another User's experience or devices. Such activity includes: spamming, distributing unauthorized advertisements, phishing, defrauding others, spreading malware or viruses etc.;

publish any content that exclusively focuses on extreme or gratuitous gore and violence;
probe, scan or test the vulnerability of Spreaker, including the services or any network connected to the website, nor breach the security or authentication measures on Spreaker, including the services or any network connected to Spreaker;
conceal their identity or steal someone else's identity or, in any case, pretend to be or represent a third party, if not expressly allowed to do so by such third party;
manipulate identifiers in order to disguise or otherwise conceal the origin of their messages or of the content published;
harvest or collect any personally identifying information of other Users, including but not limited to the email addresses or contact information, by circumventing the privacy setting of User's account on Spreaker or by any other means;
register or use the Service in order to approach the Users to promote, sell or advertise products or services of any kind through Spreaker in any way;
indicate or try to imply in any manner that you have a relationship with Spreaker or that Spreaker has endorsed you, your products or services or any third party's products and services for any purpose;
use Spreaker to publish or otherwise disseminate copyrighted material, without the consent of the copyright holder.

- Is Radio Struggling with Podcasting? Article written by Steven Goldstein for RadioInk.com - https://radioink.com/2018/08/07/why-radio-is-still-struggling-with-podcasting/
How will commercial radio power through, and, more significantly, what is hindering the progress of commercial radio in podcasting? Answer - model after public radio!!!

Podcasts are not the same as broadcasts. There is a widespread but false assumption that broadcast audio migrates easily to downloaded audio. Our experience is that each media platform is different. What works on TV is different from what works on YouTube, yet they are both video experiences. In a similar way, podcasts are different from terrestrial radio.
We’re finding a similar pattern in our work with smart speakers. Different types of content connect and resonate on smart speakers.

Who’s going to make all this stuff? Looking down the hallways at the average radio station, you’ll see there aren’t a lot of extra bodies. Everyone is doing three jobs. Who will focus on podcasting in each station, and do they understand the medium?

DJ’s aren’t trained for this. Most air personalities are great at what they’ve been trained to do, connecting with an audience in brief snippets, but does that mean they are qualified to do a 30-minute podcast on health or motherhood? Many stations assume they can take their talent and easily build original podcast content around them. So far, the results are sketchy.

Podcasts can be hard to monetize. Building worthwhile podcasts and teaching the audience how to find and listen to them is a process that can be antithetical to the “We’ve got to make the June budget” environment. R&D plays a big role.

Fear of cannibalization. Most radio programmers are working harder than ever to levitate Persons Using Radio levels and TSL against the numerous outside forces and choices ranging from Spotify to owned music and podcasts. Many view podcasts as accelerating radio’s decline.

Innovation is critical today as brands learn to meet customers where they are. Starbucks built a ready-to-drink business of in-grocery-store sales. It has taken them 10 years, but today it accounts for 12 percent of their business. If you build it, they will likely come — but it may not be by Tuesday.

One of radio’s great assets is its powerful megaphone to drive traffic, but ahead of that is the development of quality content that people will seek out and download. The bar is higher than just punching around the radio dial. But is is the same target audience listening to podcasts is the question?

What works in every content-first setting is the development of difficult-to-duplicate, compelling programming. That’s the place for commercial radio to start on its podcast quest.

- What Are Podcasting’s Hot Topics?
Do we NEED a NEW Professional Podcasting Association
IAB v.2 Metrics Standards Certification?
How to GROW OVERALL Listenership?
Is New Content outpacing Listenership? Podfading Issues
Impacts of Spotify, Google Podcasts, possibly Pandora?




Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #161 for Aug 1st, 2018

Show Duration: 60 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
- http://www.dragoncon.org is the Next Podcasting Event Spreaker is Sponsoring Aug 30- Sept 3 in Atlanta: Doing 3 Podcasting Panels
-Podcasting Past, Present, and Future
Join different panelists describing why they started in podcasting, what they are doing with it, where they see us going as a whole, and giving hope. We have had podcasting founders (11 years or longer) and groundbreakers (women in the field, network starters). Q&A featured!
Presenters: Tyra A Burton, Tony P Henderson(M), Kreg Stepp, B.C. Dodge, Roberto Blake, Rob Greenlee - Fri 11:30 am; « Galleria 6; 1 Hour(s);
- Networking: The Why When and How about joining a podcast network
As an up and coming podcaster, we want to gain the most aware of our shows and get the most out of our experiences. But is a network right for you? Come to ask podcast network heads as they share the reasons behind what they look for in shows and what you need to know as an independent podcaster.
Presenters: Mike Faber, CJ Boat, Michael Falkner, Tony P Henderson, Panelist: Paul Klotz, Rob Greenlee - Fri 02:30 pm; « Galleria 6; 1 Hour(s);
- PodTank: Pitch your podcast
It's like Shark Tank for the podcast, except with no money! What you do get to do is give us your two-minute podcast pitch. Then you will get feedback from the panel of judges on how the pitch was received and how to do it better. Half workshop half entertainment - will you survive the PodTank?
Presenters: Charles McFall(J), Rob Roberts(J), Scottye Moore, Sean Weiland, Adam Portrais, Rob Greenlee - Fri 10:00 pm; Galleria 6; 1 Hour(s);

Show Today:

- Podcast Movement 2018 Wrap-Up
- Spreaker’s “Top Listen Referrers and Growth”
- How Pervasive do we want Smart Speakers in our Lives?
- How Important are Podcasting Values vs. Cheating to gain success?


On the show today:

-Podcast Movement 2018 Wrap-Up
2 Billion Android Phones - Spreaker is growing fastest on Android
The number of Android phones around the world who will have easier access to podcasts with Google's new app and initiative. Opportunity with a capital "O". (Google)

-17% Do listen to Podcasts on Weekly basis
While the number ticks up with each study, the percent of people listening to podcasts on a weekly basis is growing rather slowly. Right now it is at 17% of Americans. (Edison Research) -- 83% Don't

-48%
The percent of people unsure of how to listen to a podcast. This includes people who are interested in listening to podcasts, and those who don't even know they have a podcast app on their phone.
How Far has Podcasting Come: https://radioink.com/2018/07/24/how-far-has-podcasting-come/

-How Pervasive do we want Smart Speakers in our Lives?
Less than 1% Listening to Podcasts on Smart Speakers
Current amount of listening to podcasts on smart speakers. Yes, is it is frightening low. The potential here is significant. As Edison’s Tom Webster said, the low number is “a cry for help.”
18% of Americans 18+ own smart speakers – 43 million Americans now own at least one. This is happening fast. Faster than smartphones. (Edison Research)


Shelf Addiction
Yeah... Bathrooms are definitely off limits. Lol
Linda Irwin
Even the NSA is not allowed to see what is happening in my bathroom. 😉
Spreaker Live Show
Linda, Could be built into devices in bathroom or mirror.
Linda Irwin
They are not following me into the bathroom. That is where I draw the line. 😃

How Important are Podcasting Values vs. Cheating to gain success?



Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #160 for July 18th, 2018

Show Duration: 60 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-PodcastMovement.com is Next Week in Philly July 23-26
-Spreaker Meetup - Tues, 24th evening dinner with Jay Soderberg and I - https://docs.google.com/forms/d/e/1FAIpQLSd9Hjy02hoO-ZM7Sg3yfgUAVUtUnWs1BNjB5q_2YL2DhX6dvw/viewform
-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.

- The Power of Dynamic Ad Insertion to Generate Podcast Revenue
Thursday, July 26th
9:00 am – 9:45 am EST

Dynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.

- State of Podcasting
Tuesday, July 24th
1:30pm – 2:15 pm EST

In this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Tom Webster, Hernan Lopez.

Podcast Movement Guide - https://blog.spreaker.com/2018/07/12/podcast-movement-2018-guide-industry-event/


Show Today:

- PodcastMovement is Next Week
- Edison Smart Audio Report on Smart Speakers Out Today
- Does ad insertion make sense for all sizes and types of podcast publishers?
- Gail Nobles Created Audio Jingle for SLS
- Other Listener Comments

On the show today:

The Smart Audio Report (Spring 2018) from NPR and Edison Research".

- To download the full report: https://www.nationalpublicmedia.com/smart-audio-report/latest-report/
https://www.nationalpublicmedia.com/wp-content/uploads/2018/07/Smart-Audio-Report-from-NPR-and-Edison-Research-Spring-2018_Downloadable-PDF.pdf

-With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream.

-New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior, and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18 (Today), also reveals opportunities across industries – from publishing and tech to products and services.

Key findings include:
- For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time
- While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices –
Early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products, and shopping
- Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements, and sponsor or underwriter announcements during public radio

Does ad insertion make sense for all sizes and types of podcast publishers?
-Yes, it can work with Programmatic ads and being able to monetize archive episodes.
-Non-evergreen past shows will make less money then shows with true evergreen content.
-Depends on types of ads too - radio-like or Live reads
-Can automate the monetization of your podcast
-Power in combining Programmatic and Live Reads


Listener Comments & Questions:

http://twitter.com/DaveThackeray Jul 17

@spreaker I hate your tagline. "Listen to the world's trendiest podcasts or create your own on Spreaker"? TRENDIEST? Talk about putting off 99% of your creators!

https://twitter.com/robgreenlee/status/1019257507359756288

Doug Salamone
All my sites are SSL. It's $8 a year.

Linda Irwin
Go Daddy charges an arm and a leg for SSL.
If you are hosting on WIX, you can get the SSL free.

Linda Irwin
Hi . . . just got back. Listening on Spreaker web and listen to a show later (not live) all of the way through and notice 0 plays and so many downloads. Then come back later because I commented and wanted to see if someone else had commented also, and it still shows 0 plays.

Spreaker Live Show
Hi Linda, Can you clarify a little more on your question? Are you asking about embed webplayer counts?

Linda Irwin
My question today is why are my listens to other episodes not showing up where the listen counts are visible?


Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #159 for July 11th, 2018

Show Duration: 60 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26
-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.
-Alex created a video for a 'Show Clock' for Speaker Live Show listeners since we mentioned in the show alexexum.com/showclock
-On my other Podcast - I had the product manager for Google Podcasts as a Guest. Go to http://NewMediaShow.com/Live to see and hear that conversation
-Shoutout to James Cridland and his http://Podnews.net newsletter. It is an incredibly thorough and very useful daily compilation of up-to-the-minute podcast-related news from around the world.
- Submit your RSS feed to Google Podcasts and get a direct link to it - https://search.google.com/devtools/podcast/preview

Show Today:
- PodcastMovement is Coming Fast
- Voxnest/Spreaker is Hiring
- What’s the status of HTTPS feeds on Apple Podcasts?
- Spreaker Feed Submissions to Spotify has resumed
- We got an Audio Comment about App Donations
- Other Listener Comments



On the show today:

- What’s the status of HTTPS feeds on Apple Podcasts?
As probably every podcaster already knows, at the end of May, Apple communicated that they will soon require secure podcast feeds as part of publishing podcasts with them.

-This means that podcasters who have already submitted their show to Apple Podcasts will need to ensure they are using a secure podcast feed with an SSL certificate and for those of you who plan to submit in the future, you need to make sure you have it set up. If you’re not a techy person this basically means that it is recommended to use a podcast HTTPS RSS feed, with the “S” in HTTPS literally standing for ‘secure’.

-What does this mean for you?
We want to make the transition as easy as possible for Spreaker users: in the near future you’ll need to have your RSS Feed secure to be submitted on Apple Podcasts. That’s why we have already made an update on our website which will allow Spreaker users to have their show’s RSS feed directly available as HTTPS. Below we explain how to make the changes.

-What do I have to do?
For podcasters who have not yet submitted to Apple Podcasts yet: you can already get the RSS Feed directly from the CMS or your Show page on the Website since it’s already been updated. It’s that easy.

-For podcasters who are already submitting to Apple Podcasts: don’t worry for the time being, the HTTP feed is still working and we are in discussion with Apple to find the best solution for you. We’ll be in touch with more information regarding the transition as soon as we have an update.

-Spreaker Feed Submissions to Spotify has resumed
*Spotify submissions has resumed Weds (Today)
We began submitting the backlog of the Spotify submissions, finally, using the Spotify API
We’ll do it at a rate of 600 shows per hour (50 every 5 minutes are submitted), to process the full 4000 shows on PENDING state.

- Kyle Wilcox wrote and sent us an audio comment: Hey, I think the discussion about making the custom Spreaker app a paid app in the Apple App Store was interesting. I wonder if you could also make the app free, and allow people to donate various amounts with in-app purchases. I think you could even do subscriptions that way. Here's my audio comment about this. Play Audio Comment


Listener Comments & Questions:

Joe Bunzerelly
I know this has been brought up before, but can we put the download button back on the embeddable player? The last time this was brought up i believe the answer was that only a small percentage of listeners downloaded as opposed to streaming. If that's the case, why not make it an option in the embeddable player, like many other features are. I just think it makes it more accessible to people who are new to podcast listening and afraid of using data. Obviously i try to steer them towards the podcast players, but I would still like an easier way to have them download straight from my webpage. I understand that i can make a download button, but if it was integrated into my webplayer, I can have the whole thing automate, and streamline my workload. Thanks!

Linda Irwin
I guess I will have to share manually since I closed the business page a couple of months ago as they messed up functionality of it to the point that people stopped following it.

Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #158 for June 27th, 2018

Show Duration: 56 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26

Show Today:
- Future of Dynamic Ad Insertion to Automate Podcast Revenue
- Auto Sharing to Facebook Shifts to Pages
- Spreaker Custom Show Apps Header Image Size shared
- We got some of your comments


On the show today:

- Future of Dynamic Ad Insertion to Automate Podcast Revenue

Dynamic Ad Insertion is now accessible to all levels of podcasters.
Discuss the growing area of dynamic ad insertion
Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes, but also to insert pre-recorded host/live read ad mentions as well.
We will discuss when it makes sense to use ad insertion
How this element of ad technology will continue to change podcast advertising as programmatic buying increases.
Share some best practices you should be doing now to ensure you are ready to enable ad insertion down the road.

Here is a video demo Alex made of show clock he uses in his Live production on Windows 10:
https://www.alexexum.com/showclock

- Auto Sharing to Facebook Shifts to Pages
ATTENTION! SPREAKER USERS Starting August 1 automatic sharing option to your Facebook 'Profile' will no longer function, you will only be able to enjoy the auto-share function with Facebook 'Pages'! https://www.facebook.com/business/learn/set-up-facebook-page
What you’ll need to set up your Facebook Page


- How to create your Facebook Page
A name for your Page and a blurb about your business
Your Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.

- A profile photo and cover photo
Choose photos that best represent your business. You may use your logo as your profile photo and an image of your store, products, or one from a current marketing campaign as your cover photo.

- Learn about image dimensions for Page photos
The action you want people to take when they come to your Page
At the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. Adding a call-to-action button is as easy as a few clicks.

- Learn about adding a call-to-action button to your Page

- Spreaker Custom Show Apps Header Image Size
If you want a Show App on iOS and Android - $99 annually for each in Spreaker Store area
Apps header image size is now disclosed - 400 x 150, was not disclosed before now


Listener Comments & Questions:

- Porchlight Family Media
The Google Podcasts app leaves a lot to be desired. As an avid consumer of podcasts (in addition to a podcast producer), if I can't create a playlist then the app has no appeal to me whatsoever. The app is virtually featureless. I hope this is just the beginning for Google and that they don't stop here. -JD

- Doug Salamone
Google's new Podcast has limited appeal. But what I really want to know is what's their main agenda with this creation? Remember when their motto was...Don't do evil? Not anymore...
PM18 Yes! Rob I need a new Spreaker T-shirt.

- Linda Irwin
Rob . . . you are calming and not blase at all.
Too funny, Alex! Your newest app . . . Google Play blocker. *LOL*!
I will stick with the Spreaker Android tablet app. It works great.
I also need to hear at normal speed.
I think it would be nice if Spreaker Live Show could occasionally have a live call-in show to interact with listeners.
There were five of us on the marathon live show at one time through the Skype number with Alex.
I use the Android tablet app when I travel.

Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #157 for June 20th, 2018

Show Duration: 48 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
-You can now get the show on Google Podcasts App on Android
-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26

Show Today:
- Spreaker Podcast Radio App Gives You Full Episode Control
- Google Releases Podcasts App to Android Users
- We got some of your comments


On the show today:

- Keep Total Control of Episodes in Spreaker Podcast Radio for iOS/Android
We’re always looking for new ways to give you the most intuitive user experience and control as possible.
We’re pleased to announce that one of the most requested features has finally arrived; the ability to see which episodes you’ve already listened to and how many minutes you have left to hear on specific episodes.
Our interface updates make it clear to see exactly where you were in a podcast series and episode.
Well, whether you’re an Android user or on iOS, the visuals are extremely similar
Stay on Top of Your Episodes
If you’re someone who starts listening to an episode and five minutes in realises you’ve already listened to it, this won’t be happening anymore! From now on a handy yellow tick will sit alongside an episode title when you’ve already listened to it and if you click on the episode you will be able to see the exact date you tuned in.



-Always Finish What You Start
We’ve added in a line which tells you how many minutes you have left to listen to and instead of being completely yellow, a percentage of the circle will be filled which is in-line with how much you have left to listen to.

The ability to switch episode order, playback speed and even set a sleep timer to automatically switch your podcast off if you’re known for drifting off ten minutes in to a show!

-Reverse the order from front to back
Spreaker Podcast Radio allows you to switch the episode order of any podcast from oldest to newest so that you can more accurately follow the narrative thread. You can listen to true crime podcast and audiobooks as they were meant to be experienced, from episode one, even if they’re already six episodes into the program. Reversing the episode order can be useful when listening to regular talk shows, too–follow your favorite host’s creative trajectory (and finally get all those inside jokes). You can reverse the episode order of any podcast from its Info section.

-Think Podfaster, or Podslothing
In all these cases, manipulating the playback speed settings is the best option you’ve got.
You can set the playback speed by going to the episode view, and under the seek bar tap on OPTIONS (that’s on iOS, anyway, on Android you can tap on the settings icon at the top right). Tap and drag the yellow dot to get to your preferred “podfaster” speed.

-Sleep it off
Lastly, there’s the sleep timer, a great feature So, if you already have a feeling you’ll fall asleep in about five minutes, tap on “+5min.” To set it to fifteen minutes, you can tap on “+15min” or tap on “+5min” three times.



-Google Releases Podcasts App to Android Users
-Great Q & A from James at Podnews.net - https://podnews.net/article/google-podcasts-app-faq

What is Google Podcasts?
It's an in-built, simple, podcast player, pre-installed on every Google Play-enabled Android phones. That's essentially all of them.

IT IS NOTHING TO DO WITH PODCASTS ON GOOGLE PLAY MUSIC.

Why is it important?
Android is the most popular mobile phone operating system in the world - it's used by over 80% of smartphone users. The Google Podcasts player is already installed on virtually every one.

Is Google Podcasts available in my country?
Yes. It is available worldwide.

Where do my listeners download the app?
Your listeners don't actually need to. Just add a direct link on your website to your podcast on Google Podcasts, and they'll be able to listen immediately, without having to download an app.

But I really want to download the app
You can download the Google Podcasts app if you like. It's a tiny, 100k, icon which looks like any other app, and points to the app already installed on your phone.

What is my podcast's direct link for Google Podcasts?
Google has a tool to help you. Visit this page and type in your podcast's RSS feed. If it's listed, you'll get a link which, on an Android phone, takes you directly to your podcast's latest episodes. Here's ours. Your listener does not have to have the app installed - it will still play.

How else can my listeners listen?
They can just search for you in Google, and, on an Android phone, your podcast will appear in the search results, complete with play buttons that take you into the Google Podcasts app.

How do I get a nice "Listen on Google Podcasts" badge or logo?
You can download these straight from Google, here. They're in PNG or SVG format. They should be the same size as the Apple Podcasts button you probably already have.

Should I link to Google Podcasts instead of Google Play?
Yes, you absolutely should. Google Play has never contained podcasts outside of the US and Canada: and requires Google Play to be installed on the Android phone. Google Podcasts works across the world, and does not require any app to be installed.

How do I know how many listens am I getting on Google Podcasts?
Your podcast host can help you here: the regex of the user-agent is \b(GoogleChirp|GSA)\/ - GoogleChirp on Google Assistant, GSA on Android devices. (We list more podcast app user-agents).

How do I know Google has listed my podcast?
Use the direct link generator tool.

How do I submit my podcast to Google Podcasts?
Chances are you're already there - use the direct link generator tool. If you're not listed, Google have a set of guidelines to help you. They're technical, so you'll need to involve your web designer. We've written a simpler guide here.

Does Google Podcasts do shownotes?
Yes. But it uses the field, rather than ; and it irritatingly strips out all HTML formatting and links.

What's the difference between Google Podcasts and having my podcast on Google Play Music?
It's entirely different. Google Play Music isn't available anywhere outside the US and Canada, and requires a software download. Google has already said it's replacing Google Play Music with YouTube Music in time, so it's likely going to disappear.

Does Google Podcasts cache the audio files?
No. (Google Play did. Google Podcasts does not.)

What else do I get as a podcaster?
The front of the Google Podcasts app shows suggested podcasts based on a listener's previously-enjoyed episodes. Some of them show "Other podcasts by..." and link to every other podcast you've produced. There are trending podcasts based on listening habits and categories. It's designed to make listeners discover more new podcasts. Including yours.

I'm a podcaster. What should I do now?
Add your Google Podcasts direct link now on your website.
Make sure it's the same size and prominence as your Apple Podcasts link. Nobody likes feeling second-best.
Always promote your website. Never only link potential listeners to Apple Podcasts: for at least 50% of them, it's a useless link that doesn't go anywhere.


Listener Comments & Questions:

Joe Bunzerelly
How do you go about taking episodes off of IHeartRadio ? I only ask because i accidentally published a live broadcast before i could edit it, and now i have an edited and unedited on IHeart. Also, is there anyway to update the show artwork on IHeart?


Dave Kanyan
Hey Rob. Question: You can disable comments on your show page in Spreaker? I was trying to leave one for Pat Flynn and the Smart Passive Income show but it won't let me. But everytime I hit enter I see the comment button I see the tally go up. It now stands at 3.

Linda Irwin
I am not typical of most women and I love your dramatic presentation, Alex!

Doug Salamone
Alex Exum orders an expresso NOT an espresso.
Alex's voice is like a roller coaster ride at Six Flags, in a good way.



Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com

Spreaker Live Show #156 for June 6th, 2018

Show Duration: 58 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com
- I traveled to Lisbon, Portugal to give a two day podcasting workshop to journalists at a conference called the GENSummit.org - May 27-June 3


Show Today:
- Use Your Voice and Make People Listen
- Apple Releases New Numbers on Scale of Podcasting
- Spreaker Blog offers New Epic Podcast Stories
- Podcasting Keeps Inching Towards Measurement Standards

I am back from traveling to Lisbon, Portugal to give a two day podcasting workshop to journalists at a conference called the GENSummit.org - May 27-June 3
One key lesson is that Podcasting as a Medium is growing around the world and Spanish and other languages are important to the scale growth of the medium

On the show today:

- Learn to Use Your Voice and Make People Listen
If people in business realized how much power they have with their voices

- The Power of Voice
Vocal levels can be exciting or lull listeners to sleep. It’s just that simple. It is therefore essential for anyone to move beyond the “one level” in vocal components. In the world we live in, we are now trained to check out quite easily — the minute things don’t keep our attention. So several components become key to keep our audience’s attention. In my world, there are numerous qualities that make up a fantastic voice, but for the sake of this article, I want to talk about what I refer to as the Big 3: volume, speed, and pitch.

1. Volume.
Normally we speak at a moderate volume, and that’s great, but it can also be our death. In order to keep our audience’s attention, we need to alternate, at the appropriate times, loud and soft.

2. Speed.
Most people speak at a moderate rate of speed. Speed variables are often related to different regions in the United States or world. The bottom line, no matter what your regular rate of speed is, you want to make sure you incorporate all three speeds, fast, slow, and moderate, into your speaking with the majority of your speech being moderate. The main reason for choosing moderate speed rather than fast is because it takes listeners a minute to catch up and “hear” what you said after the words come out of your mouth. If you talk too fast, people will give up trying to stay with you and will stop listening. If your rate of speed is too slow, your listeners will check out because they’re bored. Ideally, try doing a combination of moderate pace, fast pace, and slow pace. What you want to do is find the places in your speech, dialogue, pitch, presentation, or conversation where talking faster is more appropriate and where talking slower is best.

3. Pitch
Now, pitch is a little more tricky, especially for men. The degrees of varying pitch do not need to be extreme, but if you can alternate or add in some low or high pitch, it will make your speaking voice sound more interesting. If your normal speaking voice is really high, you may consider adjusting your natural pitch to something a little more moderate. High pitches also can be annoying if they’re too high and have no variables. Low pitches, on the other hand, are not hard to listen to; in fact, most people really like them. Be careful, however, if you tend to speak in a low tone that you shake up your speaking with varying speed and volume.

- Apple Releases New Numbers on Scale of Podcasting
Apple Podcasts currently hosts north of 550,000 active shows, a bump from the 525,000 the company reported back in April — that’s a considerable jump from the 3,000 programs it hosted when the program launched back in 2005,” reads the report. “The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages.”

- Spreaker Blog offers New Epic Podcast Stories at blog.spreaker.com
Extraordinary Women Explained; An Interview With Heroine Podcast
Q&A Interviews covering the journey these shows went through to grow
They are almost like White Paper examples of shows and the process
http://blog.spreaker.com

- Podcasting Keeps Inching Towards Measurement Standards
The IAB standard creates this short-term pain because it addresses a problem that’s arisen as podcasting has grown into a mobile-dominated medium. If a user began streaming an episode, podcast apps such as Apple’s, which accounts for a majority of podcast consumption, would download the show in chunks, rather than all at once, and in many cases, the shows’ hosting platforms would record those requests as multiple downloads. That and other moves artificially inflated download counts across the industry, particularly for shows with longer episodes or higher bit rates.

https://digiday.com/media/podcasting-keeps-inching-toward-measurement-standard/

Spreaker/Voxnest Links:
https://Voxnest.com
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Email: rob at voxnest.com

Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/VoxNest
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com