Spuzziness. Der Sportbusiness Podcast mit Kim Scholze

https://www.linkedin.com/kim-scholze

In this episode, you will be able to:

Discover sustainable outdoor apparel materials that drive eco-friendly innovation in the industry.

Chad Leeder brings over two decades of experience in the textile industry, with a unique journey that began in medical textiles and later transitioned to outdoor and sports brands. His passion for sustainability and innovative material selection is evident in his roles at prominent companies like Ll Bean, Jack Wolfskin, and Puma. Currently serving as the Head of Materials at Kathmandu, Chad's expertise lies in driving eco-friendly solutions and pushing the boundaries of sustainable outdoor apparel materials. His commitment to creating a better world through purposeful material choices resonates throughout his work, reflecting a blend of creativity, structure, and a deep understanding of the industry's external and internal dynamics.

The key moments in this episode are:

00:02:19 - Career Journey in the Textile Industry

00:07:16 - Introduction to Kathmandu and Role

00:11:35 - Personal Motivation and Industry Engagement

00:15:06 - Importance of Materials and Internal Collaboration

00:16:26 - Corporate Values and Courageousness

00:19:03 - Finding Energy and Motivation

00:22:08 - Tools for Material Selection

00:25:26 - Digitalization in the Industry

00:31:05 - Balancing Digitalization and Traditional Methods

00:32:38 - Importance of Trade Shows and Material Selection

00:35:41 - Balancing Internal and External Training

00:38:16 - The Next Big Thing for Sustainable Materials

00:41:28 - Customer Willingn

In this episode of SPUZZINESS, you’re in for a treat as host Kim Scholze chats with Tim Selby, the Vice President and General Manager, EMEA for Merrell. Tim's extensive experience in the sports industry and his personal passion for outdoor activities make him the perfect guest to dive into the importance of brand values in business strategy. From Merrell's journey to understanding consumer behavior in the outdoor industry, Tim's insights are invaluable. The conversation unveils the shift from high-performance products to catering to everyday outdoor enthusiasts, emphasizing the need for adaptable and inclusive business strategies. Tim's perspective on the evolving landscape of the outdoor and sports industry and Merrell's strategic direction provides actionable takeaways for industry professionals and enthusiasts looking to elevate their brand relevance and inclusive business strategies. So, if you're a business leader or professional in the outdoor industry aiming to understand consumer behavior and adapt your brand values, this episode is a must-listen for valuable insights and inspiration.,In this episode of SPUZZINESS, listeners are treated to a compelling conversation between host Kim Scholze and Tim Selby, the Vice President and General Manager, EMEA for Merrell. Tim's extensive experience in the sports industry and personal passion for outdoor activities make him a relevant guest for discussing the importance of brand values in business strategy. The discussion covers Merrell's journey, consumer behavior in the outdoor industry, and the need for adaptable and inclusive business strategies. Tim's insights provide valuable takeaways for industry professionals and enthusiasts seeking to elevate brand relevance and inclusive business strategies. From the shift in product focus to understanding the evolving landscape of the outdoor and sports industry, this episode offers inspiration and actionable insights for business leaders and professionals looking to adapt their brand values to resonate with a broader consumer base.

Understanding who your brand is, understanding who the opportunity is, and challenging ourselves to look at our viewpoint as an industry in terms of how we portray ourselves to the wider consumer. - Tim Selby

The special guest is

Tim Selby, the Vice President and General Manager for EMEA at Merrell, brings over 30 years of experience in the sports industry with renowned companies like Adidas, Reebok, and Rockport. His passion for the outdoors is not just a professional commitment but a personal lifestyle, as he and his family actively engage in skiing, sailing, kitesurfing, and various team sports. Overseeing the growth and strategic evolution of Merrell, Tim's insights into brand adaptation and consumer behavior are sure to offer invaluable perspectives for business leaders and professionals in the outdoor industry.

If you empower people and if you employ good people and empower them, what an amazing job and life that you can have. - Tim Selby

00:00:00 - Introduction and Background

00:04:01 - Female Empowerment in Sports Business

00:10:34 - Importance of Female Empowerment

00:24:31 - Retail Marketing and Consumer Engagement

00:31:33 - Supply Chain and Data Analysis

What I enjoy most about podcasting is the diversity of our industry and the great passion of the personalities as influencers and drivers.

Christian Schou likes to emphasize the energy with which the Norwegian brand House of Hygge is making its way.

Christian is the manager and Chief Executive Skibum (as he calls himself) of House of Hygge.

His own description is better than any word I could find for his status quo in 2023:

We are an "outdoor lifestyle brand", as it is called in Nynorsk.

We received wonderful confirmation of this when we were voted "Newcomer of the Year" by the Norwegian Sports Industry Association.

Contact and further links:

House of Hygge:

Christian Schou:

Christian's recommendation:

Speaking to Daniel is like a source for good – his energy, his passion, his business intelligence are an inspiring source in any field of play.

Personal Story: Daniel is the founder and CEO of Brandwave. Growing up in Southwest Ireland, he was surrounded by some of the best surfing and windsurfing conditions in the world and spent much of his youth teaching and competing in windsurfing. As a member of the Irish National Windsurfing Team, Daniel competed all over the world. Traveling and discovering new waves is still one of Daniel’s biggest passions and it doesn’t take long for him to get itchy feet again once he’s back in the office. Daniel has a degree in marketing and an MBA from Dublin Business School. Formerly the European Marketing Director for O’Neill, Daniel works primarily as a strategic consultant for our clients, including Adidas, BMW, and The North Face.

https://www.brandwavemarketing.com/about-us/meet-the-team/daniel-macaulay/

Steffi habe ich schon gekannt – vor dem Podcast – vor ihrer Stelle. Sie ist eine beeindrucke Persönlichkeit – fröhlich vom ersten Moment. Klar und präzise in der Zusammenarbeit. Und spätestens als sie am ersten Tag ihres Mutterschutzes Geschäftsführerin wurde, wurde allen klar, welche Kraft von ihr als Person, aber auch von ihrer Verbindung zu Ortovox und zu den Teams ausgeht.

So erreicht ihr Steffi:

Ortovox:

Christophe says that Lagoped is made by free people - he offers an ecoscore on his full range - and, the claim I love most: Nature is our home - not our shareholder.

Lagoped was founded in 2018 by himself as a financial engineer turned entrepreneur and Julien Désécures, an engineer turned mountain guide - plus Pierre Derieux as a strategy consultant.

Having Christophe in the podcast inspires energy and business intelligence, which sets the stone - his collection and product planning are straight and ensure that resource planning is made responsibly — a true case to share knowledge, perspectives and cooperation within our industry.

Check out the Ecoscore here:

And check out Lagoped here:

And this is how you can reach out to Christophe:

Sven Erger ist Digitalisierungsprofi – und passionierter Biker und Freeskier. Seine Passion in neuen Technologien und dem Bergsport hat er zu einem neuen Geschäftsmodell etabliert.

In den letzten vier Jahren hat Sven mit seinem Partner Thomas Bernik die Firma Rebike Mobility GmbH aufgebaut, die auf mehreren Modellen aufbaut:

Nach verschiedenen Skalierungen verkauft und verleiht Re.Bike heute schon 20.000 Bikes pro Jahr.

Seine Überzeugung: Die Bike-Branche steht vor der größten Veränderung seit der Erfindung des E-Bikes – und keiner merkts.

Ihr könnt Sven hier erreichen:

Hier die wichtigsten Infos von Rebike Websites:

Über die Rebike Mobility GmbH

Sigi hat mich überrascht – vor einigen Jahren „tauchte er auf“ – er hat in allen relevanten Veranstaltungen und bei allen Gremien für Veränderung geworben. Digitalisierung als Beschleuniger der Outdoor-Branche! Mit transparentem Datenmanagement beschleunigt er Verkaufsprozesse. Seine Passion ist das Datenmanagement – und darüber hinaus ist Sigi Outdoorfan und Bergsportler. Er hat 2018 das Unternehmen OUTTRA gegründet und damit seine Leidenschaften verbunden. Mit OUTTRA hat er ein Ökosystem entwickelt, dass heute über 1.700 Fachhändler und 27 Marken auf der ganzen Welt vernetzt. Durch seine Tools wie z.B. dem Data & Image Hub zentralisiert er Informationen wie Produktdaten und -bilder unabhängig von verschiedenen Dateiformaten. Er bietet mit dem „Where-To-Buy Tool“ auf den Websites der Hersteller bzw. Marken an, bei welchen Händlern ein gewünschtes Produkt aktuell im Laden vor Ort oder im Onlineshop verfügbar ist und sichert so den so wichtigen Service-Aspekt.

Sigi nutzt alle Wege der Informationsweitergabe – es ist eine Freude mit ihm zu arbeiten. Hier im Podcast teilt er seine Visionen, seine Energiequellen und berichtet uns, mit welchen Mitteln er für effektivere Geschäftsbeziehungen in der Outdoorbranche steht.

Alle Informationen zu OUTTRA hier: outtra.com

Google Omnichannel Future Study 2023: https://www.thinkwithgoogle.com/intl/de-de/insights/customer-journey/omnichannel-zukunft-trends/

So erreicht ihr Sigi: