Spuzziness. Der Sportbusiness Podcast mit Kim Scholze

In dieser Episode unseres Podcasts, die am 17. Oktober 2023 aufgezeichnet wurde, hatte ich das Vergnügen, Markus Zanier zu begrüßen, eine bemerkenswerte Persönlichkeit, die in zweiter Generation das Familienunternehmen Zanier Gloves leitet. Unser Gespräch drehte sich um Markus' Werdegang, sein Verständnis von Unternehmertum und sein Engagement für Nachhaltigkeit in der Outdoor-Sportindustrie.

00:00:00 - Introduction and Guest Introduction

www.local-outerwear.eu

[email protected]

https://www.instagram.com/localouterwear/

https://www.youtube.com/@LocalOuterwear

https://www.tiktok.com/@local_outerwear

In dieser Folge unseres Podcasts, die am 15. Oktober 2024 aufgenommen wurde, hatte ich das Vergnügen, Dominik Kronauer, den Mitbegründer und CEO von Local Outerwear, zu begrüßen. Dominik berichtete von seinem einzigartigen Werdegang, sowohl persönlich als auch beruflich, und gab Einblicke in sein Leben als Familienvater und seine Erfahrungen, die er in Südamerika gemacht hat.

00:00:00 - Einführung und Vorstellung von Dominik

00:01:30 - Dominiks Hintergrund und persönliche Einblicke

00:02:30 - Local Outerwear: Die Gründungsgeschichte

00:04:30 - Entwicklung der Marke und der Produkte

00:06:30 - Aktueller Stand von Local Outerwear

00:08:30 - Community und Markenansatz

00:10:30 - Herausforderungen im Handel

00:12:30 - Direktvertrieb und Kundenkommunikation

00:14:30 - Zusammenarbeit mit Athleten und Markenbotschaftern

00:16:30 - Produktentwicklung und Vorbestellungen

00:18:30 - Nachhaltigkeit und Produktionsansatz

00:20:30 - Einfluss des Green Deals auf die Textilbranche

00:22:30 - Herausforderungen der Textilindustrie

00:24:30 - Abschlussgedanken zur Konsumhaltung

00:00:00 - Introduction and personal introduction of Dan Trapp

Founder and Host of Sports+Outdoor Mentors

Contact details, which you want to share with the audience

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/dantrapp/

Links, which you´d like us to share with the audience

EO

LinkedIn: https://www.linkedin.com/company/eoexecutives/

Website: https://eoexecutives.com/en/industries/sports-and-outdoor/

Sports+Outdoor Mentors

LinkedIn: https://www.linkedin.com/company/sports-and-outdoor-mentors/

YouTube - https://www.youtube.com/@S_OM1

Apple - https://podcasts.apple.com/gb/podcast/sports-outdoor-mentors/id1718051497

Spotify - https://open.spotify.com/show/7g1ockvxLYGlF8l42BaYFt?si=a9f516ec35f04119

Championing Sustainability: Insights from Sustainable Journalism and Climate Advocacy

In this engaging episode, we explore sustainability in journalism and communication with insights from Gabriel Arthur, editor-in-chief of Sustan and NORR Magazines, and CEO of NORR Agency. Gabrielle shares her journey from freelance journalism to leading magazines focused on environmental impact and discusses the shift towards eco-friendly publishing. We delve into Susten Magazine's outreach strategies, collaborations, and the challenges of green claims legislation. The conversation emphasizes the role of media in explaining complex laws and fostering environmental awareness. Additionally, we discuss collective action against the climate crisis, insights from climate scientist Johan Rockström, and the 'Earth for All' vision. The importance of transparency in supply chains and collaboration in the outdoor industry is highlighted, along with personal anecdotes about the challenges and rewards of sustainability advocacy. Join us to learn about practical steps and the significance of political advocacy in protecting our planet.

00:00 Introduction and Guest Welcome

Contact:

00:00:00 - Willkommen zu Spuzziness Business Podcast by Outtra

In dieser Folge von „Spuzziness Business Podcast by Outtra“ hatte ich das Vergnügen, mit Robin Gnehm zu sprechen, dem Mitbegründer von Nikin, einer Schweizer Bekleidungsmarke, die seit ihrer Gründung im Jahr 2016 einen großen Einfluss auf die nachhaltige Modebranche hat. Robin erzählte mir von seinem Weg von einem durchschnittlichen Typen mit einer Leidenschaft für die Natur zu einem erfolgreichen Unternehmer, der sich der ökologischen Nachhaltigkeit verschrieben hat.

Nikin arbeitet nach einem einzigartigen Modell, bei dem für jedes verkaufte Produkt ein Baum gepflanzt wird, was zu einem zentralen Bestandteil der Markenidentität geworden ist. Robin betonte, wie wichtig es ist, nachhaltige Mode für jedermann zugänglich zu machen, indem sie ihre Produkte zu einem Preis anbieten, der über dem von Fast Fashion liegt, aber dennoch für den Durchschnittsverbraucher erschwinglich ist. Er erzählte, wie sie mit einem bescheidenen Budget von 5.000 Schweizer Franken begannen und sich stark auf E-Commerce und soziale Medien verließen, um ihre Marke schnell wachsen zu lassen.

Während unseres Gesprächs hob Robin die wichtigsten Meilensteine auf dem Weg von Nikin hervor, darunter die erste Produkteinführung mit Mützen, die Herausforderungen bei der Beschaffung nachhaltiger Materialien und ihr Engagement für Transparenz gegenüber ihrer Community. Er gab auch Einblicke in ihre jüngste Crowdfunding-Kampagne, die erfolgreich 5 Millionen Schweizer Franken einbrachte und damit die starke Unterstützung durch ihre Community unter Beweis stellte.

Als wir die aktuelle Marktlandschaft untersuchten, wies Robin auf die Herausforderungen hin, die sich durch die wirtschaftliche Situation nach der COVID-19 ergeben, insbesondere für nachhaltige Marken. Er äußerte sich optimistisch über die Zukunft und erwähnte Pläne für einen Flagship-Store und eine mögliche Expansion in neue Märkte.

Insgesamt bot diese Folge wertvolle Einblicke in die Welt der nachhaltigen Mode, in die Bedeutung des Engagements in der Gemeinschaft und in die fortlaufende Reise von Nikin, die sich um einen positiven Einfluss auf die Umwelt bemüht. Robins Leidenschaft für die Natur und ihr Engagement für die Nachhaltigkeit waren deutlich zu spüren und machten diese Diskussion zu einem spannenden Thema für alle, die sich für die Schnittmenge von Wirtschaft und Umweltverantwortung interessieren.

https://www.linkedin.com/kim-scholze

In this episode, you will be able to:

Discover sustainable outdoor apparel materials that drive eco-friendly innovation in the industry.

Chad Leeder brings over two decades of experience in the textile industry, with a unique journey that began in medical textiles and later transitioned to outdoor and sports brands. His passion for sustainability and innovative material selection is evident in his roles at prominent companies like Ll Bean, Jack Wolfskin, and Puma. Currently serving as the Head of Materials at Kathmandu, Chad's expertise lies in driving eco-friendly solutions and pushing the boundaries of sustainable outdoor apparel materials. His commitment to creating a better world through purposeful material choices resonates throughout his work, reflecting a blend of creativity, structure, and a deep understanding of the industry's external and internal dynamics.

The key moments in this episode are:

00:02:19 - Career Journey in the Textile Industry

00:07:16 - Introduction to Kathmandu and Role

00:11:35 - Personal Motivation and Industry Engagement

00:15:06 - Importance of Materials and Internal Collaboration

00:16:26 - Corporate Values and Courageousness

00:19:03 - Finding Energy and Motivation

00:22:08 - Tools for Material Selection

00:25:26 - Digitalization in the Industry

00:31:05 - Balancing Digitalization and Traditional Methods

00:32:38 - Importance of Trade Shows and Material Selection

00:35:41 - Balancing Internal and External Training

00:38:16 - The Next Big Thing for Sustainable Materials

00:41:28 - Customer Willingn

In this episode of SPUZZINESS, you’re in for a treat as host Kim Scholze chats with Tim Selby, the Vice President and General Manager, EMEA for Merrell. Tim's extensive experience in the sports industry and his personal passion for outdoor activities make him the perfect guest to dive into the importance of brand values in business strategy. From Merrell's journey to understanding consumer behavior in the outdoor industry, Tim's insights are invaluable. The conversation unveils the shift from high-performance products to catering to everyday outdoor enthusiasts, emphasizing the need for adaptable and inclusive business strategies. Tim's perspective on the evolving landscape of the outdoor and sports industry and Merrell's strategic direction provides actionable takeaways for industry professionals and enthusiasts looking to elevate their brand relevance and inclusive business strategies. So, if you're a business leader or professional in the outdoor industry aiming to understand consumer behavior and adapt your brand values, this episode is a must-listen for valuable insights and inspiration.,In this episode of SPUZZINESS, listeners are treated to a compelling conversation between host Kim Scholze and Tim Selby, the Vice President and General Manager, EMEA for Merrell. Tim's extensive experience in the sports industry and personal passion for outdoor activities make him a relevant guest for discussing the importance of brand values in business strategy. The discussion covers Merrell's journey, consumer behavior in the outdoor industry, and the need for adaptable and inclusive business strategies. Tim's insights provide valuable takeaways for industry professionals and enthusiasts seeking to elevate brand relevance and inclusive business strategies. From the shift in product focus to understanding the evolving landscape of the outdoor and sports industry, this episode offers inspiration and actionable insights for business leaders and professionals looking to adapt their brand values to resonate with a broader consumer base.

Understanding who your brand is, understanding who the opportunity is, and challenging ourselves to look at our viewpoint as an industry in terms of how we portray ourselves to the wider consumer. - Tim Selby

The special guest is

Tim Selby, the Vice President and General Manager for EMEA at Merrell, brings over 30 years of experience in the sports industry with renowned companies like Adidas, Reebok, and Rockport. His passion for the outdoors is not just a professional commitment but a personal lifestyle, as he and his family actively engage in skiing, sailing, kitesurfing, and various team sports. Overseeing the growth and strategic evolution of Merrell, Tim's insights into brand adaptation and consumer behavior are sure to offer invaluable perspectives for business leaders and professionals in the outdoor industry.

If you empower people and if you employ good people and empower them, what an amazing job and life that you can have. - Tim Selby

00:00:00 - Introduction and Background

00:04:01 - Female Empowerment in Sports Business

00:10:34 - Importance of Female Empowerment

00:24:31 - Retail Marketing and Consumer Engagement

00:31:33 - Supply Chain and Data Analysis

What I enjoy most about podcasting is the diversity of our industry and the great passion of the personalities as influencers and drivers.

Christian Schou likes to emphasize the energy with which the Norwegian brand House of Hygge is making its way.

Christian is the manager and Chief Executive Skibum (as he calls himself) of House of Hygge.

His own description is better than any word I could find for his status quo in 2023:

We are an "outdoor lifestyle brand", as it is called in Nynorsk.

We received wonderful confirmation of this when we were voted "Newcomer of the Year" by the Norwegian Sports Industry Association.

Contact and further links:

House of Hygge:

Christian Schou:

Christian's recommendation:

Speaking to Daniel is like a source for good – his energy, his passion, his business intelligence are an inspiring source in any field of play.

Personal Story: Daniel is the founder and CEO of Brandwave. Growing up in Southwest Ireland, he was surrounded by some of the best surfing and windsurfing conditions in the world and spent much of his youth teaching and competing in windsurfing. As a member of the Irish National Windsurfing Team, Daniel competed all over the world. Traveling and discovering new waves is still one of Daniel’s biggest passions and it doesn’t take long for him to get itchy feet again once he’s back in the office. Daniel has a degree in marketing and an MBA from Dublin Business School. Formerly the European Marketing Director for O’Neill, Daniel works primarily as a strategic consultant for our clients, including Adidas, BMW, and The North Face.

https://www.brandwavemarketing.com/about-us/meet-the-team/daniel-macaulay/