Square Peg Round Hole Small Business Massive Action

Amberly Dressler is the managing editor of Website Magazine, where she brings more than 10 years of editorial and marketing experience.

Amberly talks about her article in Website Magazine, Can We Really Have It All?Shutting Down the Hustle Brag. In her article, she describes how many business owners are constantly hustling but also how they can get pulled into a destructive cycle of comparing themselves to others and how busy they are. She explains how to address this hustle brag and to stop this habit of comparing and the perspective she has on being busy.

Amberly's focus is writing, editing and social media but as with many entrepreneurs and small business owners, she is distracted constantly from her focus to "fight small fires" when they arise. How then does she ensure she gets down to activities that will take her forward and are her main focus? She shares with us a wonderful, useful yet simple productivity hack that can help any small business owner reprioritise what needs to get done every day!

You can also get in touch with Amberly and find out more about what she does through her her Twitter or LinkedIn or visit Website Magazine's page:

• Website/blog: https://www.websitemagazine.com/
• Twitter: Amberly Dressler
• LinkedIn: Amberly Dressler

You can also find Amberly's article on Website Magazine here: Can We Really Have It All? Shutting Down the Hustle Brag.

Conference Highlight

Conversion conference

www.conversionconference.com

London, England: October 11th & 12th, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Heather Ann Havenwood, is a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather has been named Top 50 Must Follow Women Entrepreneurs for 2017 by Huffington Post. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over US$1 million in sales in less than 12 months. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success in building a lucrative business from their knowledge and leveraging it online.

With a wealth of experience in selling, Heather shares with us the main psychological factors which drive people to buy and sell. In her work with small businesses and entrepreneurs she often comes across a common challenge which prevents each company from increasing their sales. She reveals how she assists owners of these businesses to undo these barriers and get their sales moving again! And discover how Heather took massive action in her own business using what she calls "old school" methods. 

You can find Heather's latest book here, Sexy Boss. You can also get in touch with Heather and find out more about what she does through her website or any of the following social media platforms:

• Website/blog: www.HeatherHavenwood.com
• Twitter: @hhavenwood
• Facebook Page:  HeatherHavenwood
• Instagram:  HeatherHavenwood
• LinkedIn: HeatherHavenwood
• YouTube: www.HeatherHavenwood.com/youtube

You can also get three free chapters of her audio book, Sexy Boss, if you text the word 'sexy' to 72000.

You can find the video Heather was referring to about how Donald Trump skills in persuasion and influence here.

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Andrew Sherman is a Partner at the Washington, D.C. office of Seyfarth Shaw which has over 900 lawyers worldwide. He is the author of 26 books on business growth, capital formation and the leveraging of intellectual property. His latest book, The Crisis of Disengagement, was published in January 2017. He has appeared as a guest and a commentator on all of the major television and radio networks including CNBC, USA Network, Bloomberg, NPR, and Business News Network. Andrew has also served as General Counsel to the Entrepreneurs' Organization (EO) since it was founded in 1987.

Andrew shares with us the attributes and practices that has not only made him successful over the years but he has observed within the success of the Entrepreneurs' Organization (EO). He has some simple yet insightful observations on how businesses and individuals can stay focused on what they do.

Andrew's passion shines through when he talks about his new book, The Crisis of Disengagement, he reveals how disengaged the average American employee is at work. As they say knowledge is power but knowledge without action is useless, so he implores small businesses to really take the shocking statistics he shares to heart. He encourages small businesses to be brave and find out how engaged their employees are because if their employees are mentally and emotionally checked out it could be affecting productivity and innovation at the company. He shares just how you can check on the pulse of your company and employees but also discusses ways to deal with what you may find out about levels of engagement in your company.

You can find Andrew's latest book here, The Crisis of Disengagement. You can also get in touch with Andrew and find out more about what he does through his website, LinkedIn page or follow him on Twitter using the following links:

• Website: www.seyfarth.com/AndrewSherman
• Twitter: @AndrewJSherman, @CoDisengagement
• LinkedIn: Andrew J Sherman  

*Here is link to the video that Dan refers to in the podcast.

Conference highlight

International Franchise Expo

http://www.ifeinfo.com/

New York, NY : June 15 - 17, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Bruce has helped create some of the world's most compelling brands including Miami. Bruce has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies. A captivating speaker and author, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. He has published four books on advertising including his latest – All About Them.

If you ever find yourself saying that you wish you could do more marketing and branding but you just don't have the resources that big companies do so, then Bruce has news for you! He believes small businesses can brand and market themselves well, regardless of whether you provide a plumbing service or own a restaurant. He believes that in order to do this you need to truly understand your own brand value and be given or exposed to the right tools and taught how to use them. So, he walks us through some the steps that you can take to avoid the pitfalls of poor branding and marketing and how you can set yourself apart from others who are in the same industry or provide the same service or product as your business.

You can find Bruce's latest book here, All About Them. You can also get in touch with Bruce and find out more about what he does through his website, YouTube page or follow him on Twitter at the following links:

• Twitter: BruceTurkel
• Website/blog? Turkeltalks.com
• YouTube page? youtube.com/bruceturkel

Conference highlights

Brand ManageCamp

http://brandmanagecamp.com/

Las Vegas, NV : September 26 - 27, 2017

Influence 2017, National Speakers Association

http://www.nsaspeaker.org/attend/influence/

Lake Buena Vista, FL: July 8 - 11, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Christina Daves is a serial entrepreneur who has founded and run five successful companies over the past 20 years.  With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity. Since launching in 2012, she has appeared in over 250 media outlets including national and local television and publications. As a result of this success, she launched PR for Anyone® to help other small business owners find similar success. Together with her clients, Christina has generated over 8 figures in sales from free publicity.

Do you want to learn how to get free publicity for your business? Christina shares with us exactly how you can do that. She begins with differentiating between advertising and publicity and the value of the latter. But how do you know if you're ready for this kind of large scale media exposure? Christina explains how to gauge if you're ready and what you need to be prepared with before you can really leverage on free publicity through national media outlets. She walks through how she got herself and her products an unbelievable level of exposure and airtime but also how she helped some clients get the exposure they needed for their businesses.

You can find Christina's book here PR for Anyone™ - 100+ Affordable Ways to Easily Create Buzz for Your Business. You can find the cheat sheet Christina refers to on how to respond to media here.  Find out more about what she does through her websites or follow her on Twitter and, learn how to get free publicity for your small business.

• Twitter: @prforanyone
• Facebook: www.facebook.com/prforanyone
• LinkedIn account? www.LinkedIn.com/in/ChristinaDaves
• Website/blog? www.prforanyone.com, www.prforanyone.com/blog
• YouTube page? www.youtube.com/prforanyone.com

Conference highlight

InventHelp's INPEX

https://www.inpex.com/

Pittsburgh, PA: June 13th to 15th, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Will Russell is digital marketing consultant, based in San Francisco, helping nonprofits and social enterprises use marketing to increase their impact. Will is also an avid believer in the power of mindset, and has spent the last few years testing countless habits and strategies in a personal and entrepreneurial quest for self-improvement. He has successfully captured some of these experiences in articles he has published on Business Insider.

Will decided to take some massive action in his life when he simply decided to uproot himself from his home in the United Kingdom to move to the United States a few years back. He recalls how it didn't always seem like it was going to work out and shares what this spontaneous exercise taught him.

Will shares with us how he used mindfulness success habits throughout his journey to help him get past his down moments and times of failure to keep a positive outlook on the future and success. He shares the nitty gritty of the techniques he used when he was setting up his business and still uses to this day. He is adamant that everyone can develop a mindfulness mindset and sums his message up in a four key, easy to remember terms.

As an introvert, Will shares his conference tips on how he makes large conferences attended by thousands of people less intimidating and much more manageable!

You can get in touch with Will and find out more about what he does through his website or follow him on Twitter and, learn from his mindfulness habits by reading his articles on BusinessInsider.com:  

• Website: https://willrussellmarketing.com/free-marketing-training
• Twitter: @willrussellmktg
• Articles:
  • Advice for people who want to quit their jobs and start a business
  • A regular guy's guide to mindfulness

Conference highlight

36 | 86 Entrepreneurship and Technology Conference

http://3686south.com/

Nashville, TN: June 4th to June 7th, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Erica Gifford joined the Business Network International (BNI) Massachusetts team in October of 2015. She is currently the Event Coordinator and Chapter Director of BNI Mass. Before joining BNI Mass she owned a successful event planning company which she had been running for four years. She also volunteers with the BNI Foundation as their Volunteer Coordinator, helping change the lives of children and the education they receive across the globe.

Erica is an exemplary networker and she begins by telling Matt and Dan how she landed her current position with BNI Mass. Her story embodies why networking is so important and how it can lead to much success if it is done right. Her bubbly, friendly and giving demeanour may give her an edge in networking but she reiterates that no one is born a networker and shares tips on how everyone can become an effective networker.

Erica tells us the number one mistake people make when they are networking and shares with us tried, tested and well researched methods on how to make the best out of your next networking event. She also shares with us the one key thing you should always do after a networking event, and no it's not just send a follow-up text or email!

Finally, Erica gives us her take on how to best network with millennials and why it is so important that you do this for your small business.

You can get in touch with Erica and find out more about Business Network International Massachusetts (BNI Mass) at the following email, website and Facebook page:

• Email: [email protected]
• Website: www.bnimass.com
• Facebook: https://www.facebook.com/bnimass/ 

Conference highlight

National Fire Protection Association (NFPA)

http://www.nfpa.org/training-and-events/by-type/conferences/conference

Boston, MA: June 4th to June 7th, 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Nicole Connolly is a gifted and sought-after professional photographer acclaimed for her imaginative, contemporary and elegant photographic style. Her talent as a creative professional includes over 15 years of experience in online marketing. Her mission is to make professionals superstars on LinkedIn by focusing on their headshots and pictures because as the age old saying goes, "A picture can paint a thousand words".

So what is personal branding and how important are headshots for your personal branding?

Nicole begins by sharing a quick and fun tip on how you can reconcile what you currently think your personal branding says about you and how others actually perceive it! She also gives us some insider tips on how to get the best photo for you circumstance and the goals you have regardless of whether you are a fresh graduate young millennial or an experienced individual close to retirement.

With years of experience in the area, Nicole shares with us how she translates qualities in a person such as likeability, friendliness and trust into strong headshots that will leave an impression. But we can't all have Nicole take our headshots so how do you find a good photographer? How do you prepare for a photoshoot? And what is it that you should absolutely not do when picking your headshots for your business profiles? Nicole shares her insights on all of this so you can be a superstar on LinkedIn and in your personal branding for your business.

More about Nicole and her photography can be found at the following website and social media platforms:

•    Website: http://www.photofabulousyou.com
•    LinkedIn: Nicole Cononolly
•    Facebook: Photo Fabulous You
•    Instagram: PhotoFabulousYou
•    Twitter: @Photo_Fabulous

Conference highlight

Massachusetts Conference for Women

https://www.maconferenceforwomen.org/summit/

Boston, MA: December  7th 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Shannon Giordano, is a digital media marketing entrepreneur with over fifteen years of experience developing end-to-end programs to build online presence for her clients. Shannon decided to take massive action in her life when she left her corporate job as the Director of Product Development at Fidelity Investments Portfolio Advisory Services to explore social media marketing and set up her own business. Serendipity Social Media, Inc. advises clients on how to get the best return on investment from social media marketing.

Shannon brings with her two different perspective - that of an entrepreneur and a social media expert. She shares how she took the leap and began her own business. She says while she enjoyed her job, she was craving a more creative outlet which was unavailable in the corporate world. She had an interest in social media but with no experience in the area she began to create a path for herself to become an expert. She shares with us the steps that she took and how she put together her own business in three years.

For those of you who may be intimidated by social media and may have only just started using it for your business - you will want to listen to Shannon's advice on how to take action quickly with the simplest approach. Shannon shares with us how to ensure your content works for you and what to do when you get negative responses on social media platforms. Finally, she also shares with us a success story of how she used social media and emails to land one of her clients a job worth close to US$ 200,000!

More about Shannon can be found at the following website and social media platforms:

•    Website: http://serendipitysocialmedia.com/
•    Email: [email protected]  
•    LinkedIn: Shannon Dalton Giordano
•    Facebook: @SerendipitySocial
•    Instagram: @shanngiordano
•    Twitter: @shanngiordano

Conference highlight

Public Relations Society of America International Conference

http://www.prsa.org/

Boston, MA: October 8th to October 9th 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com

Gary Bizzo is an accomplished business owner, mentor and social media 'Agent of Change'. Over the years he has mentored over 900 investors, business leaders and entrepreneurs. While he was running his own advertising agency he was approached to lead a business incubator in Vancouver and did this for 10 years while also running his own business. As a top social media influencer Gary has a large following on various platforms online and he was able to help change a Canadian Law (Bill C-470) by leveraging on the power of Twitter.  His specialities are startups, incubators and finance - all of which he gives us an insight to in this interview.

Gary shares with us the key challenges that he sees small and micro enterprise owners making all the time and shares a unique idea on how to creatively solve these challenges through a pay-it-forward system. Doesn't make sense? Then have a listen to the podcast! He also goes over what he has learned about the importance of confidence and value perception from working closely with and mentoring hundreds of businesses. He also shares some advice for new entrepreneurs and what led to him writing his first book titled, How to Start a Successful Business – the First Time.

In an interesting story Gary shares about the time he spent with Michael Gerber, author of The E-Myth, what he learned from him and their collaboration.

More about Gary can be found at the following websites and social media platforms:

•    Website: http://www.garybizzo.com/
•    Facebook: Gary C. Bizzo
•    Instagram: @mentorbizzo
•    Twitter:@garybizzo

Gary's books, How to Start a Successful Business – the First Time,  can be found on Amazon here. He will be publishing two more books in 2017 one titled, Social Media Rockstar and another titled, Startup. Gary also recommends all entrepreneurs and startup owners to read Michael Gerber's The E-Myth.

Conference highlight

CAI Annual Conference and Exposition

www.caionline.org

Las Vegas, NV: May 3rd - May 6th 2017

SPRH Podcast is sponsored by:

Knight Dik Insurance

http://www.knightdik.com/

Cumulus Global

www.CumulusGlobal.com