* Episode’s a day late (thought Wednesday was Tuesday)
* Repetition is key in business (shocker)
* The Coca-Cola branding example (again)
* Remember Clear Coke? Crystal Pepsi? Why tho
* New Coke: nobody asked for it
* Cherry Coke existed at soda fountains forever
* Yoga teachers think they need constant novelty
* Your nervous system likes predictability actually
* Novelty ≠ how people learn at depth
* “This product is refreshing when you’re thirsty”
* Yoga teachers say things ONCE and move on
* Syllabus details don’t move people to sign up
* Did you research your YTT syllabus? No you didn’t
* The public speaking fear nobody addresses
* You need to see ads for MONTHS before buying
* Remember TV commercials during breaks? Yeah
* Same sequence = most popular yoga style (there’s a reason)
* You’re changing classes to entertain yourself
* Stop using yoga buzzwords to explain yoga
* “Could you explain it without saying ‘embodied’?”
* Fear of being annoying = about YOU not THEM
* D2R is on round 16 (still not bored)
* Said the same thing for years in different words
* The mindset under the need for novelty
* Insecurity masquerading as “keeping it fresh”
* Big announcement coming (mindset + philosophy thing)
LINKS & SUCH:
Check out the D2R BIZ course, doors open again for enrollment in just a couple of weeks.
D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about and to add your name to the waitlist.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit squawkbox.yogaphysics.com