* Take two, after the audio disappeared into the ether

* The $30/month math that doesn’t math

* Behind the scenes at the biggest streaming yoga platforms and what I learned that you need to know

* Even streaming models with massive investor backings can’t make it work

* Yoga with Adriene’s actual income source (it’s not what you think)

* The $10/month membership I launched and then killed in months

* The blood suck that is the never ending membership cancellation revolving door

* You don’t need 10k followers to make real and meaningful income online

* Do some brainstorming with me

* The thing that pays the bills (hint: not likes)

LINKS & SUCH:

Links to all the courses and upcoming programs mentioned during the show. Come join us.

D2R The Business of Yoga - Business & Marketing Course - Click here to learn more + save your spot

* Visibility requires stiffening your spine

* Is there a more meaningless word in the yoga world than “Transformation”?

* Plenty of people don’t like me (totally fine)

* You’re not surprised I’m not actually trying to reach everybody, right?

* I couldn’t care less if strangers on the internet don’t like what I say

* A method to get out of the fear rut

* You’re hedging so much you’re turning into a verbal pretzel

* If you’re not excited about your classes, workshops, offers…no one else will be

* Best teachers invisible, time to be bold

* Get on the bold train (choo choo)

LINKS & SUCH:

Links to all the courses and upcoming programs mentioned during the show. Come join us.

The Shift - click here to grab the replay

D2R The Business of Yoga - Business & Marketing Course - Click here to learn more + save your spot

* Deepak in the Epstein files

* 3,200+ mentions (post-conviction)

* “I wasn’t shocked. Not even a little.”

* Born into evangelical mega churches

* Vampires sucking hope from seekers

* The behind-the-scenes behavior gap

* I freaking love these texts though

* Portia Nelson’s Autobiography in Five Chapters poem

* Chapter Three forever (most people)

* You can see it, still fall in

* Familiar misery > unfamiliar peace

* Pedestals always crumble eventually

* Same pattern, different guru

* Yoga X to Y to Z to Buddhism

* Hiding behind spiritual teachings

* Don’t put me on a pedestal either

* Seeking outside yourself = the trap

* Questions should be welcome, always

* Top-down demand vs mutual sharing

* Chapters Four and Five exist

LINKS & SUCH:

Links to all the courses and upcoming programs mentioned during the show. Come join us.

YST Mini Mastermind: The Shift - click here to grab your ticket

D2R The Business of Yoga - Business & Marketing Course - Click here to add your name to the waitlist before the doors reopen mid February.

* Nurse casually drops “you had a stroke” (WHAT?!)

* Then medical bills showed up (less funny)

* The researcher pattern you’ll recognize

* Hours in googling to subdue that feeling of anxiety

* The scary thing is just getting bigger while you “research”

* Arjuna’s anxiety attack on the battlefield

* “Your words seem wise” (Krishna’s shade)

* Trapped in the same pattern with no way out

* The reason you can’t get from where you are to the goal you’re reaching for

* Feel here now (not just be here now)

* Anchor first, find safety, you can’t leap into the unknown until you find stability

* Just take one step forward, no matter how small

* What feels like a leap over a chasm the size of the the Grand Canyon, is really just taking a step forward onto even ground

* Nervous system regulation is just the Gita repackaged, let’s talk about it

LINKS & SUCH:

Check out the D2R BIZ course, doors open again for enrollment in February.

D2R The Business of Yoga - Business & Marketing Course - Click here to add your name to the waitlist before the doors reopen mid February.

* Today we get personal

* Down manifestation rabbit hole (again)

* People love inspiring lectures (then go right back)

* No integration between intellect and practice

* Haven’t been on rubber rectangle in years

* Last February, I’m fine, but had six figures of medical bills

* Feet on ground, butt on couch (here now)

* Redirect mind every 30 seconds

* No information creates certainty (learned that hard)

* Not a single pose, but so much yoga

* Business kept running (built it that way)

* Living in hell of own making

* Between stroke and resolution, lived in joy

* Lists of worst fears vs amazing dreams

* Open the palm (surrender practice)

* You can’t just say that (people need HOW)

* Chaos is comfortable if it’s what’s familiar

* I could have believed worst case (but I picked the opposite)

* Why yoga yoga business isn’t separate from yoga philosophy and practice

* Enduring minute discomfort to the biggest discomfort ever

LINKS & SUCH:

Check out the D2R BIZ course, doors open again for enrollment in February.

D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about and to add your name to the waitlist.

* My phone heard the word “manifesting” (now I’m in Instagram hell)

* It’s just yoga philosophy repackaged

* Yoga teachers want thriving businesses but think it’s antithetical to yoga

* Yoga people following manifesting pages (oh interesting)

* So you think goals are okay…but not if you have your yoga hat on

* Take your yoga off the mat (but not for business apparently)

* “I’m bad at selling” Are you? Or does it just scare you?

* Free billboard, everyone (social media = free billboard)

* Fear of being judged vs actual discomfort

* Your body keeping you safe = keeping you stuck

* “This isn’t a Sistine Chapel ceiling”

* Stories disappear after 24 hours (what’s the big deal?)

* Manifesting books = yoga philosophy repackaged

* Mindset work = yoga work

* The D2R Business of Yoga course is built on yoga philosophy

* Hold your goals lightly (might be more beautiful)

* Sorry about your algorithm now (my bad)

* Episode’s a day late (thought Wednesday was Tuesday)

* Repetition is key in business (shocker)

* The Coca-Cola branding example (again)

* Remember Clear Coke? Crystal Pepsi? Why tho

* New Coke: nobody asked for it

* Cherry Coke existed at soda fountains forever

* Yoga teachers think they need constant novelty

* Your nervous system likes predictability actually

* Novelty ≠ how people learn at depth

* “This product is refreshing when you’re thirsty”

* Yoga teachers say things ONCE and move on

* Syllabus details don’t move people to sign up

* Did you research your YTT syllabus? No you didn’t

* The public speaking fear nobody addresses

* You need to see ads for MONTHS before buying

* Remember TV commercials during breaks? Yeah

* Same sequence = most popular yoga style (there’s a reason)

* You’re changing classes to entertain yourself

* Stop using yoga buzzwords to explain yoga

* “Could you explain it without saying ‘embodied’?”

* Fear of being annoying = about YOU not THEM

* D2R is on round 16 (still not bored)

* Said the same thing for years in different words

* The mindset under the need for novelty

* Insecurity masquerading as “keeping it fresh”

* Big announcement coming (mindset + philosophy thing)

LINKS & SUCH:

Check out the D2R BIZ course, doors open again for enrollment in just a couple of weeks.

D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about and to add your name to the waitlist.

A fun meandering philosophically fun episode

* YST weekend was fire

* Fifth-timers in philosophy course (they can’t quit)

* Scientists discovered retrocausality (particles time travel)

* This isn’t about rewriting historical events, relax commenters

* Time isn’t linear (yoga sutras knew it)

* Your Instagram post flopped, now what?

* The meaning you make = your future

* “Maybe nobody cares what I have to say” (stop it)

* Can’t change the past, can change your lens

* Write down worst case scenarios (fear of death included)

* Sit with the fear, then interrogate it

* Evidence check: has this actually happened before?

* Reframe = game changer

* Being laid off halfway through YTT (terrifying)

* 18 years later: best thing that ever happened

* The layoff was the birthplace

* Want different results? Do different things

* Embody the future you want NOW

* Invest in yourself if you want others to invest in you

* Would future-you be scared of this? No.

* 2026 = year of abundance (why not?)

LINKS & SUCH:

Check out the D2R BIZ course, doors open again for enrollment in just a couple of weeks.

D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about and to add your name to the waitlist.

* Episode 20! (Thank you for being here)

* “New Year, Same Me” because inherent worth isn’t negotiable

* Not doing New Year’s resolutions (they’re doomed)

* 30 days/30 classes won’t fill the worth gap

* Lack-based goals vs. wholeness-based goals

* D2R Biz planning session incoming (mindset work alert)

* You keep ending up in Chicago but want Boston

* Maybe you need a roadmap? Just saying

* “Do I actually have the tools to get there?”

* SI joint pain, injury prevention, studio vs. non-studio teaching

* Outsourcing isn’t cheating, it’s strategic

* D2R doors open (coolest people alert)

* Will it open again in 2026? Who knows, schedule’s packed

* Business course starting March (couple months to grab a spot)

* Alex’s soul thrives on your wins (not gatekeeping anything)

* Pink post comment section is GOLD (read it)

* “Do you know anyone in Stockholm who took D2R?”

* The accessible classes thing again (you know who you are)

* 2026 mystery projects teased

* Onwards and upwards, gratitude, all that good stuff

LINKS & SUCH:

Check out the courses mentioned during this episode. D2R IS open for enrollment now and D2R BIZ will open in just a couple of weeks.

Deconstruct to Reconstruct (D2R) - Anatomy Course - Click here to enroll now. Enrollment closes January 8.

D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about and to add your name to the waitlist.

* I’m not ghosting you just because it’s the holidays

* Accessibility is trendy but not much has actually changed

* Gary dying in your Sunday restorative? He’s the majority, not the exception

* Your classes are full of the exception to the rule

* It’s easy to think things are accessible because everyone in the room seems to be able to do what you’re offering…until you realize who isn’t in the room

* Holiday homework: ask non-yoga people why they don’t go (then shut up and listen)

* “I’m not flexible enough” might be...accurate

* Chair yoga isn’t accessibility, it’s just shapes on chairs

* Student cried: “First class I could do everything” (Alex also cried)

* You can make them fully included without them even knowing

* People are literally too scared to take your class

D2R opens in days, might not open again for a year+

LINKS & SUCH:

Check out the courses mentioned during this episode. Both will be opening for enrollment very soon, add your name to the waitlist to be the first to know when the doors open and to save 💵.

Deconstruct to Reconstruct (D2R) - Anatomy Course - Click here to join the waitlist and be the first to know when the doors open.

D2R The Business of Yoga - Business & Marketing Course - Click here to see what the course is all about.