SSAC

SSAC

By MIT Sloan Sports Analytics ConferenceSports
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SSAC episodes

  • A 1-on-1 with Enes Kanter
    Enes Kanter – NBA Center, Boston Celtics
     
    Howard Beck (Moderator) – Senior Writer, Bleacher Report
     
    Howard Beck sits down with Boston Celtics center Enes Kanter for a wide-ranging conversation on his unique basketball career and his stance on expressing his beliefs and freedom of speech. Kanter will discuss various ways in which he has used his platform as an NBA star on and off the court. Topics will include Kanter’s basketball successes, challenges he’s faced as an international player, and the initiative he is taking to promote gender equality in sports and educational equality in the United States.
    56 min
  • Player Empowerment: I've Got the Power
    Kendrick Perkins – NBA Analyst & Former NBA Player, ESPN
     
    Stephen A. Smith – Featured Commentator, ESPN
     
    Michael Rubin – Founder & Executive Chairman, Fanatics
     
    Jackie MacMullan (Moderator) – Senior Writer, ESPN
     
    In recent years we’ve seen an undeniable increase in player influence with regards to what they make, where they play, and how they leverage their brand beyond the team. Players entering leagues often have millions of social followers and are using their voice to bring awareness to issues impacting their day-to-day life as professional athletes and society at large. With the increased influence of players, how are agents, team owners, and businesses tied to athletes ensuring an ongoing focus on the health of the sport? How are leagues balancing the focus on the team while protecting the individual? Hear how players’ voices are changing the game, impacting league economics, and affecting how organizations embrace the new norm. Panelists represent a wide range of perspectives, including athletes, owners, business partners, and media.
    1 hr 1 min
  • Moneyball to Homerball with Bill James & Tom Tango
    Tom Tango – Senior Data Architect, MLB
     
    Bill James – Statistician
     
    Meghan Chayka (Moderator) – Co-Founder, Stathletes
     
    Arguably the two greatest baseball analytics minds of all time will meet on stage for the first time to discuss the Sabermetrics that Bill James created and Tom has revolutionized. Bill James needs no introduction (he has a room at the conference named after him!). Tom Tango is the creator of numerous sabermetrics including Leverage Index and FIP and currently runs the highly influential tangotiger.com website.
    55 min
  • Moving the Chains: Advancing Football Analytics
    Brian Burke - Senior Analytics Specialist, ESPN
     
    Alec Halaby - Vice President of Football Operations and Strategy, Philadelphia Eagles
     
    Mike Leach - Head Football Coach, Mississippi State University
     
    Mina Kimes (Moderator) - Senior Writer, Podcast Host and Commentator, ESPN
     
    Information from player tracking to advanced metrics is shaping how rosters are constructed, players prepare, and coaches call games. Viewers can expect to see Next Gen Stats on every broadcast. Teams continue to pass more, RPOs are rampant, and defenses are loaded with hybrid positions. So if the analytics revolution finally arrived, how did the Tennessee Titans almost make the Super Bowl with an offense circa 1980? The true transformation may take longer than we think. An offensive mastermind, an analytics expert, and a front-office innovator share their insights on how teams are reacting to the newly available data and what it means for the future of the game.
    1 hr
  • Hockey Analytics: A Faceoff with Data
    Dominic Moore - Former NHL Player
     
    Sunny Mehta - Former NHL Executive
     
    Andrew Thomas - Director of Data Science, SportsMEDIA Technology Corp.
     
    Alison Lukan - Writer, The Athletic
     
    Michael Mauboussin (Moderator) - Head of Consilient Research, Counterpoint Global
     
    The use of analytics to support important decision-making in the NHL has increased significantly over the past few years, but the real revolution is still to come. With the addition of player tracking technology in the near future, teams will have access to far more information than ever before. This panel aims to tackle the key questions NHL teams will need to address to be successful in this rapidly changing environment. How must teams adapt their front office organizations to handle this influx of data effectively? Which widely accepted conventional hockey wisdoms could end up being disproved in the future? Will the introduction of player-tracking information lead to the same degree of stylistic changes in hockey, as seen recently in the NBA and MLB?
    56 min
  • Defending the Pass: Using Player Tracking Data to Gain New Insights
    Kevin Meers - Former Director of Research & Strategy, Cleveland Browns
     
    Evan Kaplan - Research Specialist, ESPN
     
    Brian Burke - Senior Analytics Specialist, ESPN
     
    Domonique Foxworth - Writer & NFL Analyst, ESPN
     
    Brian Macdonald (Moderator) - Director of Sports Analytics, ESPN
     
    “You have to pass to set up the run.” A far cry from a generation ago, the NFL has experienced a notable trend towards passing over the past 40 years. The league is also collecting and using more detailed, granular data, such as player and ball location data, which has opened the door to countless new statistics, advanced metrics, and detailed analyses that can be leveraged to inform decisions at both the league and team level. This panel will focus on the intersection of these two trends, particularly how tracking data can be used to answer new questions about player performance and coaching strategies, and how they impact a team’s success at defending the pass.
    56 min
  • Press Any Key to Start: How to Build an Esports Brand
    Casey Chafkin - Chief Revenue Officer and Co-Founder, Skillz Inc.
     
    David Higdon - Global Head of Communications, Esports for Riot Games
     
    Nicole LaPointe Jameson - CEO, Evil Geniuses
     
    Saj Cherian (Moderator) - Partner, Kynetic
     
    In 2019, The Overwatch League was the only major sports league to show a rise in television viewers from the 18 to 34-year-old demographic. However, despite Esports’ exponential year-over-year growth, it has struggled with cultivating strong and lasting brands. In order to do so, Esports businesses must build solid and sustainable brands to endure rapid shifts in game popularity and determine how to leverage their platforms, both online and offline. As the industry is still evolving, there is no one right answer on how to go about creating, maintaining and growing a brand in the Esports industry. In this panel, industry thought leaders from a variety of Esports businesses will discuss how they have chosen their unique path for their brand, how they generate success, and how they attract and maintain fans and customers.
    58 min
  • Tackling the Name, Image, and Likeness Issue in College Sports
    Gerry Cardinale - Founder and Managing Partner, RedBird Capital Partners
     
    Saquon Barkley - Running Back, New York Giants
     
    Stan Wilcox - Executive VP Regulatory Affairs, NCAA
     
    Martin Jarmond - Athletic Director, Boston College
     
    Warren Zola (Moderator) - Executive Director, Boston College Chief Executives Club
     
    California’s passing of the Fair Pay to Play Act in late 2019 reignited the longstanding, nationwide debate over collegiate athlete compensation. Given the complexity of the issue, the vast number of stakeholders, material financial implications and multitude of potential resolutions, it is no surprise that this debate has captured the attention of the sports world and beyond. California’s groundbreaking legislation has also placed the spotlight firmly on the NCAA which is actively revisiting its related rules and policies. Hear from a varied group of stakeholders in the college space as they discuss and debate some of the most pressing issues surrounding this topic, including the potential ramifications for players, schools and athletic programs, the attractiveness of name, image and likeness opportunities, as well as ethical and regulatory challenges.
    52 min
  • Sports in 2040: Hindsight is 2020
    Daryl Morey - General Manager, Houston Rockets
     
    Jessica Gelman - CEO, Kraft Analytics Group
     
    Bill James - Former Sr. Baseball Operations Advisor, Boston Red Sox
     
    Nate Silver - Editor-in-Chef, FiveThirtyEight
     
    Katie Nolan (Moderator) - Host, ESPN
     
    In 2040, the NBA has a 5-point line, NFL stadiums seat 40,000 as fans watch via VR, Amazon will own MLS, and MLB games finish in less than an hour. This panel will make bold predictions on what’s to come. Sports have radically changed over the last 20 years, from how teams manage their players to how sports media delivers content to how fans watch games. As we look toward the future, the only thing that is certain is that change will continue at a rapid pace. With that in mind, our brave panelists will predict the future landscape of sports and attempt to defend their wild speculations.
    58 min
  • Sponsorship in the 2020s: Leveraging Technology to Uncover Gems
    Robert Hofmann - Vice President, Account Director & Club Sponsorship Lead, Club Business Development, NFL
     
    Lauren Riker - Global Marketing Analytics Manager, New Balance
     
    Scott Tilton - CEO & Co-Founder, Hookit
     
    Tiffany Frits (Moderator) - Business Operations Manager, ESPN Stats and Information Group
     
    From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols. Though sponsorships improve sales, they have historically been difficult, if not impossible, to quantify. But with increasing ways to measure fan engagement, can we use data to truly understand and predict the value of sponsorship? This panel will examine how brands are utilizing machine learning, targeted advertising, and incentive-based sponsorships to predict successful athlete and league partnerships. Brands, leagues and sponsor tech will weigh in on how to succeed in this emerging and exciting space heading into the new decade.
    57 min

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