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In this episode we will examine how cold calling and cold emailing can be part of a social selling strategy and how to utilize these traditional methods with today's buyer expectations. 

3:30- Today’s topic
6:20- But my KPI’s are all based around numbers 
8:09- Communication around Social
10:40- Using Social for intel 
13:33- Coming back to the Mindset
17:40- Being a Hard Cookie 
20:52- Moving from cold to warm
23:23- Fist-bump 
26:01- Commenting is the modern form of listening 
28:32- Strategy of commenting 
31:25- Your ultimate goal
33:27- Increasing probability of success 
35:57- Sales isn’t easy
38:19- Sales requires thought and strategy 
41:42- You don’t know who you can reach- Fist-bump
44:33- More on Fist-bump

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