Stacking Knowledge

It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique image on every page.

See full show notes at: https://www.mickmel.com/podcast050

WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here to help answer one question — should you upgrade?

See full show notes at: https://www.mickmel.com/podcast049

There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches work, so let's see what they said.

See full show notes at: https://www.mickmel.com/podcast048

I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I have some basic stats to back it up.

See full show notes at: https://www.mickmel.com/podcast047

With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips.

See full show notes at: https://www.mickmel.com/podcast046

Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple questions (such as answers to math questions). Now position zero just became a lot more powerful, and potentially a huge problem for some sites.

See full show notes at: https://www.mickmel.com/podcast045

As you build your website over time, it'll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a redirect, they will no longer index that old page.

See full show notes at: https://www.mickmel.com/podcast044

It can be frustrating when your company gets mentioned on a popular site and they "nofollow" the link to your site (essentially hiding it from Google), but I recently heard something about that which made me change my perspective on that a little bit.

See full show notes at: https://www.mickmel.com/podcast043/

In marketing, it's long been said that people do business with those that they "know, like and trust". However, establishing trust on your website with Google can be much different than establishing trust on your website with other users.

See full show notes at: https://www.mickmel.com/podcast042

The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we'll share it here.

See full show notes at: https://www.mickmel.com/podcast041