Every year Google releases their list of the most popular searches across a variety of categories. Let's take a look at what we were all searching for in 2018.

See full show notes at: https://www.mickmel.com/podcast054

If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a new WordPress plugin to help make your Analytics easier to add and easier to understand.

See full show notes at: https://www.mickmel.com/podcast053

As we mentioned last week, WordPress 5.0 was just released and included their shiny new "Gutenberg" page editor. It's a great step forward, but it's just the first of many steps for Gutenberg.

https://www.mickmel.com/podcast052

Google's told us before and they'll tell us again, but keywords in your URLs really don't matter much. Let's quickly unpack what they've said.

https://www.mickmel.com/podcast051

It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique image on every page.

See full show notes at: https://www.mickmel.com/podcast050

WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here to help answer one question — should you upgrade?

See full show notes at: https://www.mickmel.com/podcast049

There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches work, so let's see what they said.

See full show notes at: https://www.mickmel.com/podcast048

I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I have some basic stats to back it up.

See full show notes at: https://www.mickmel.com/podcast047

With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips.

See full show notes at: https://www.mickmel.com/podcast046

Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple questions (such as answers to math questions). Now position zero just became a lot more powerful, and potentially a huge problem for some sites.

See full show notes at: https://www.mickmel.com/podcast045