We talk a lot on this show about little tips and techniques to help your site rank better, but in most cases your time is best spent making sure you have the basic pieces in place. 

See full show notes at: https://www.mickmel.com/podcast080

If you use the hreflang attribute on your site to help Google understand language, it won't directly affect your ranking but could still help drive more targeted traffic to your site. 

See full show notes at: https://www.mickmel.com/podcast079

Google uses a machine learning technology called RankBrain to help with search results, but much of how it works is shrouded in mystery. While much is still unknown, Google just opened up a bit more on how it works.

See full show notes at: https://www.mickmel.com/podcast078

 When you make changes to your site to try to improve your rankings, how long will it take until you start moving higher in Google? It all depends. 

 See full show notes at: https://www.mickmel.com/podcast077

It's been a long, slow death for Google+, and they're officially closing it up on April 2. What do you need to do about it?

See full show notes at: https://www.mickmel.com/podcast076

There are two main ways that search engines find new content on the web; from user-submitted sitemaps and by sending out their bots to crawl around. With a new move from Bing, it appears they may be slowly moving away from crawling.

See full show notes at: https://www.mickmel.com/podcast075

It's mostly common sense at this point, but a survey from Unbounce brought to light some interesting stats on how users feel about the loading speed of websites.

See full show notes at: https://www.mickmel.com/podcast074

According to a recent survey, if your website isn't kept up to date, 81% of visitors will think less of your brand.

See full show notes at: https://www.mickmel.com/podcast073

While adding HTTPS support to your site is a wise move for a variety of reasons, it's not required to have HTTPS in order to rank on Google. 

See full show notes at: https://www.mickmel.com/podcast072

It can be frustrating to publish a brilliant new piece of content, but find a similar article from 7 years ago continue to rank above yours. Why is that? Google's John Mueller gave us some good answers. 

See full show notes at: https://www.mickmel.com/podcast071