It's been debated for many years, but Google says that content inside of an accordion or tab on your site will get just as much credit as other text on the page.

Google has been personalizing search results for roughly a decade, but they're not personalized nearly as much as you think.

Having a fast-loading site is a good thing. Users like it and Google likes it. While there's no official guideline, Google says that a page should download in <100ms.

It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won't index that content.

Google applies some penalties if your website header is so heavy that users can't easily find the content, but their focus with that is on ads, not white space.

Most businesses likely have some reviews on Google Maps, Yelp and other websites. If you want to put some of those reviews on your website, go for it!

It's always been said that you should have solid alt text on your images if you want them to rank well, and Google has confirmed that it's essential.

In the past, Google has told us that it's good to link to your most important pages from your home page in order to give them more weight in the search results. However, that doesn't mean you should link to every page on your site from the home page.

Google has indexed PDFs in their search results for a long time, but it was never understood exactly how. Now they've come out and told us: they simply convert them into HTML.

According to some stats from Salesforce, if 100 users visit your home page, only three of them will click through to your blog. That's not good, but all isn't lost.