Links pointing to your site will never expire in the eyes of Google, but may become less valuable over time.

See full show notes at: https://digitalcast.org/podcast148

Google's John Mueller caused quite a stir recently when he asked why agencies often don't show their mailing address on their sites.

See full show notes at: https://digitalcast.org/podcast147

Along with the hidden XML sitemaps, many sites publish an HTML sitemap to help their rankings. Google says it doesn't help.

See full show notes at: https://digitalcast.org/podcast146

There are a number of reasons you might want to change your web host, but if you do it correctly it won't affect your Google rankings at all.

See full show notes at: https://digitalcast.org/podcast145

There's been much debate over the years about whether or not you should include dates in your URLs; Google says it does't really matter.

See full show notes at: https://digitalcast.org/podcast144

The nofollow attribute has been around for about a decade, and was fairly simple to understand, but it just became a lot more nuanced.

See full show notes at: https://digitalcast.org/podcast143

Depending on the nature of your site, setting up structured data for it could be important. Even if you do, though, it won't directly impact your rankings.

See full show notes at: https://digitalcast.org/podcast142

A new study has shown that the way many blogs are set up may be making a major mistake that is impacting their rankings.

See full show notes at: https://digitalcast.org/podcast141

This one might be surprising to some, but is very simple. The amount of traffic your website gets is not a ranking factor to Google.

See full show notes at: https://digitalcast.org/podcast140

For about 15 years now, people have discussed the idea of a Google sandbox for new sites, but Google insists that such a thing doesn't exist.

See full show notes at: https://digitalcast.org/podcast139