The nofollow attribute has been around for about a decade, and was fairly simple to understand, but it just became a lot more nuanced.

See full show notes at: https://digitalcast.org/podcast143

Depending on the nature of your site, setting up structured data for it could be important. Even if you do, though, it won't directly impact your rankings.

See full show notes at: https://digitalcast.org/podcast142

A new study has shown that the way many blogs are set up may be making a major mistake that is impacting their rankings.

See full show notes at: https://digitalcast.org/podcast141

This one might be surprising to some, but is very simple. The amount of traffic your website gets is not a ranking factor to Google.

See full show notes at: https://digitalcast.org/podcast140

For about 15 years now, people have discussed the idea of a Google sandbox for new sites, but Google insists that such a thing doesn't exist.

See full show notes at: https://digitalcast.org/podcast139

There's been much debate over the years about whether or not you should include dates on your content, but ultimately Google encourages it.

See full show notes at: https://digitalcast.org/podcast138

We've talked before about the importance of alt text on images, but if you use an image as a link it's even more important.

See full show notes at: https://digitalcast.org/podcast137

If you have a bunch of content on a page, Google will hopefully index all of it, but it will consider it as a single page of text, not as separate pieces.

See full show notes at: https://digitalcast.org/podcast136

Google has over 200 ranking factors, but the number of words on a page isn't one of them.

See full show notes at: https://digitalcast.org/podcast135

We all know that inbound links, pointing to your site, are generally good for your SEO. But how about outbound links?

See full show notes at: https://digitalcast.org/podcast134