There have been theories over the years that old domains (or perhaps new domains) get some kind of ranking boost. Google says it's not true.

See full show notes at: https://digitalcast.org/podcast130

If you follow search engine news at all, you've likely heard of TF-IDF. But what is it?

See full show notes at: https://digitalcast.org/podcast129

Google often likes fresh content, but it depends on the context of each search query, and updating your posts to seem more fresh isn't going to help you rank better.

See full show notes at: https://digitalcast.org/podcast128

Many website caching tools including options for minifying HTML and CSS. Does it help? Google says yes.

See full show notes at: https://digitalcast.org/podcast127

If you're migrating a site to a new domain or CMS, the final step of the migration should only take about a day — if you do it correctly.

See full show notes at: https://digitalcast.org/podcast126

Do people browse the blog category listings on your website? Probably not, but that's ok.

See full show notes at: https://digitalcast.org/podcast125

We talk about XML sitemaps on here fairly often, and they're a good thing to have, but they have no direct impact on your search rankings.

See full show notes at: https://digitalcast.org/podcast124

We all know that alt text can help your images rank in Google, but that text can also help the page itself rank a bit higher.

See full show notes at: https://www.mickmel.com/podcast123

According to a recent study, 49% of all Google searches are now "zero-click", meaning users are getting the answer they need without having to click on a single result or ad.

See full show notes at: https://www.mickmel.com/podcast122

For years, Google Search Console has allowed you to set your "preferred domain". With the new version, though, that option is going away. How will this affect you?

See full show notes at: https://www.mickmel.com/podcast121