A recent survey from Adobe shows that 48% of consumers have used voice search for general web queries, and the number keeps going up.

See full show notes at: https://digitalcast.org/podcast133

Google is once again beginning to look at the author of content to influence rankings, but they admit it can be hard to tell who is really the author.

See full show notes at: https://digitalcast.org/podcast132

It's something you likely don't think about often, or even really notice, but Google says to be consistent with whether or not you put a slash at the end of your URLs.

See full show notes at: https://digitalcast.org/podcast131

There have been theories over the years that old domains (or perhaps new domains) get some kind of ranking boost. Google says it's not true.

See full show notes at: https://digitalcast.org/podcast130

If you follow search engine news at all, you've likely heard of TF-IDF. But what is it?

See full show notes at: https://digitalcast.org/podcast129

Google often likes fresh content, but it depends on the context of each search query, and updating your posts to seem more fresh isn't going to help you rank better.

See full show notes at: https://digitalcast.org/podcast128

Many website caching tools including options for minifying HTML and CSS. Does it help? Google says yes.

See full show notes at: https://digitalcast.org/podcast127

If you're migrating a site to a new domain or CMS, the final step of the migration should only take about a day — if you do it correctly.

See full show notes at: https://digitalcast.org/podcast126

Do people browse the blog category listings on your website? Probably not, but that's ok.

See full show notes at: https://digitalcast.org/podcast125

We talk about XML sitemaps on here fairly often, and they're a good thing to have, but they have no direct impact on your search rankings.

See full show notes at: https://digitalcast.org/podcast124