While it's certainly important to have a solid presence on Google My Business, a recent study shows that people put much more trust into a company's website.

See full show notes at: https://www.mickmel.com/podcast110

How often does Google makes adjustments to their algorithm? In 2018, there were over 3,200 changes, or nearly nine per day. How much do they all matter?

See full show notes at: https://www.mickmel.com/podcast109

I'm a big believer in backups. For client sites that our agency manages, we take 2-3 backups of every site, every day, if not more. However, when my computer crashed last week, I got up and running on a new one with no loss of data — and no real backups. How did that work?

 See full show notes at: https://www.mickmel.com/podcast108

 At WordCamp Atlanta a few weeks ago, I got into a discussion with some other folks about RSS, and was surprised that many weren't familiar with it. It can be very valuable, so let's explore that a bit. 

 See full show notes at: https://www.mickmel.com/podcast107

Whether you realize it or not, spammers are likely stealing your content and reposting it on other sites across the web. That's certainly not a good thing, but can it affect your rankings?

 See full show notes at: https://www.mickmel.com/podcast106

It's thought that there are roughly 200 factors in Google's ranking algorithm, so if you're trying to track your progress on just one of them, it may be impossible to do.

See full show notes at: https://www.mickmel.com/podcast105

This is something Google has said for years, but they're making sure we hear it again; if you use Google Ads or Google Analytics, that's great, but it has literally no direct impact on your rankings in the main search engine.

See full show notes at: https://www.mickmel.com/podcast104

The blockquote tag in HTML can be a useful way to pull content out of your posts to highlight it for readers, but Google has said that text in a blockquote isn't treated any differently than other text on your page.

See full show notes at: https://www.mickmel.com/podcast103

If you've ever looked at the URL for your Google My Business page, it's ugly. Google is now rolling out a way for you to get a nice, clean URL for it, including an easier way to get reviews.

See full show notes at: https://www.mickmel.com/podcast102

In many cases, the pages on your site that rank well in Google aren't your home page; they're internal pages that are focused on a particular topic. But what happens when the home page outranks an internal page that deserves it more?

See full show notes at: https://www.mickmel.com/podcast101