"MediaTalk" host Mike Reynolds sits down with Mark Penn, chairman and CEO of Stagwell, to discuss what sets Stagwell apart in the realm of marketing networks. Stagwell is a digital-first global marketing network that thrives on innovation, creativity, and technology. With a presence across 45-plus countries and an impressive workforce of 13,000 employees, Stagwell is redefining the marketing landscape by offering scalable and seamless solutions that merge top-tier creativity with cutting-edge technology.

One of the standout features of Stagwell is its pioneering use of artificial intelligence in marketing. Mark highlights how Stagwell has been at the forefront of AI integration long before it became mainstream. The company's Marketing Cloud is a testament to this, offering a suite of tech-enabled tools that drastically reduce the time required for tasks such as writing news releases and media monitoring, making them efficient and highly effective. Stagwell's innovative approach includes AI-based global media monitoring, influencer marketing platforms, and automated brand tracking, all designed to enhance the precision and impact of marketing campaigns.

Moreover, Stagwell's commitment to AI is further underscored by the appointment of John Kahan as the inaugural Chief AI Officer, overseeing the infusion of AI across the company's products and services. By combining human ingenuity with AI, Stagwell is not only saving costs but also elevating the quality of advertising, making it more personalized and impactful. As Mark puts it, Stagwell's goal is to become the next great marketing company, leveraging AI to deliver the right ad to the right person at the right time.

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Featured experts:

• Mark Penn, Chairman and CEO of Stagwell

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

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