In this episode of On Stage, we take you inside the L.A. Dodgers with CEO & President Stan Kasten and Executive Vice President & CMO Lon Rosen. This conversation, recorded September 17, 2025 at SBJ’s AXS DRIVE event in Los Angeles, explores how one of the most iconic franchises in sports continues to set the standard on and off the field. Kasten and Rosen—two of the most respected leaders in professional sports—share candid insights on how the Dodgers combine tradition with innovation to grow their global brand. The conversation covers: 

• Championship Business Model: How the Dodgers approach team building, fan engagement, and operations with a long-term vision. 
• Marketing & Partnerships: Rosen’s strategy for brand collaborations and keeping the Dodgers at the forefront of sports marketing. 
• Ballpark & Fan Experience: From stadium innovation to community initiatives, how Dodger Stadium continues to evolve as a world-class venue. 
• Global Reach: Expanding the Dodgers’ presence beyond Los Angeles and into international markets. 
• Leadership & Legacy: Reflections from Kasten and Rosen on what it takes to sustain success in one of the most competitive markets in sports. 

It’s an exclusive, wide-ranging look at how the Dodgers are building a championship brand for today and tomorrow. 

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