People usually think of branding being logos, colors, and catchy phrases. 

Whilst that’s one part, branding is so much more than that. You can use cool tag lines and fancy images and yet not stand out amongst the crowd. 

Personal branding is about how people perceive you and say about you.

In this episode, Ben Baker joins us to talk about personal branding and how it can affect your business. 

Ben shares tips about where to begin to establish your personal brand, and the importance of it in business.

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For full show notes and links visit:  https://samanthariley.global/podcast/150

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is a personal brand? (0:50)
• Knowing when to use the right analogy to connect to your personal brand (2:03)
• The importance of having a personal brand (7:19)
• Being a commodity VS. Having a community (13:19)
• How powerful is your personal brand? (15:19)
• If you’ve never had a personal brand, do you need to bother now? (21:04)
• Placing you personal brand in a positive light (25:28)
• Reaching your prime (29:33)
• Where to start when creating your brand (35:44)