Ginger Zumaeta is a 3X Emmy Award-winning writer and producer that advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Motiv3, a positioning and messaging strategy firm, host of the podcast Usable Marketing, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Today she shares the secrets of storytelling for landing the sale and much more. Download Podopolo and follow Wings of Inspired Business there to keep the conversation going in the episode comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.