Inbound marketing has been the dominant content philosophy for the better part of 15 years. The basic logic holds: publish valuable content, optimise it for search, let customers find you. AI is now disrupting the assumptions that logic was built on.

Also in this episode: the One Minute Rant targets Xero's AI feature JAX — announced with fanfare, launched with a disclaimer telling finance users it can make mistakes. The Superhero of the Week is Alex Warren, who turned a genuinely difficult personal history into arena-filling pop music by choosing authenticity over a polished persona.

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 11 focuses on maximising the relationship with existing clients. I chat with Tamara Phelan about best practice.   

I also reveal who is Superhero of the Week, which, this week, is from the world of TV comedy, and I get to have my 1-Minute Rant. 

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 10 is part 2 of an interview with Hugh Taylor from Roadnight Taylor. We discuss the energy sector that is the business focus, but also the purposefulness with which Hugh leads the organisation. 

You can find the Roadnight Taylor flywheel here.

Here is Hugh's reading list: 

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 9 is part 1 of an interview with Hugh Taylor from Roadnight Taylor. We discuss the energy sector that is the business focus, but also the purposefulness with which Hugh leads the organisation. 

Here is Hugh's reading list: 

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 8 focuses on a personal story from Nigel, about how he and the team at Cloud9 Insight were pioneers in the world of selling SaaS solutions - in their case Microsoft CRM Online.   

This is Cloud9:

Here Is David collecting his award in the House of Commons, from the Secretary of State:

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 7 focuses on the circular economy. We take a look at what's happening in this space,  inspired by this article by Pallab Ghosh.  

I also reveal who is Superhero of the Week, which, this week, has a personal flavour, and I get to have my 1-Minute Rant, which gets slightly political. 

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 6 focuses on the education sector. We take a look at what's happening in schools in the most deprived areas, inspired by this article by Elaine Dunkley and producer, Kate McGough. I interview Nicki Hambleton, former Head of Art at UWCSEA in Singapore, about how one of the top schools in the world innovates.

I also reveal who is Superhero of the Week.

Nicki's podcast on Visual Thinking can be found here. 

A summary of Maslow's Hierarchy of Needs, mentioned in the show, can be found here. 

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 5 is all about market disruptors. We take a look at examples, including WeBuyAnyCar, Habito and Marshmallow. We explore the characteristics of disruptive leaders. And finally, we provide some tips on how you can make your business more disruptive.

It also includes a rant about the debate around AI.

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 4 includes an interview with Kim Simmonds, CEO and Founder of Cloud Contracts 365. Kim is shaking up the legal sector with her new SAAS product that handles day-to-day contract creation and contract review.

It also includes a rant about New Year resolutions.

** Please like, rate and subscribe! It really helps us reach a bigger audience. **

** Please follow our LinkedIn page for all the latest news.**

Standing Apart, hosted by Nigel Ridpath, focuses on the theme of differentiation - both personally and in a business sense.

Episode 3 is a music industry special, with stories about MTV, the sale of artists' back catalogues, Gorillaz and SZA. It also includes a rant about dynamic ticket pricing.

** Please like, rate and subscribe! It really helps us reach a bigger audience. **