In this episode of Nonprofit Nation, I sit down with Shannon McCracken, the founding CEO of The Nonprofit Alliance (TNPA), to explore her journey in the nonprofit sector and her visionary leadership at TNPA. Shannon brings a wealth of experience from her previous roles, including her impactful tenure as Chief Development Officer at Charity Navigator and Vice President of Donor Development at Special Olympics International. Recognized as one of The NonProfit Times Power & Influence Top 50 in 2022 and 2023, Shannon shares her insights on the current challenges and future trends in the nonprofit world.

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About Shannen McCracken

Shannon McCracken is the founding CEO of The Nonprofit Alliance (TNPA), an association launched in 2018 with unprecedented support to promote, protect, and strengthen the nonprofit sector. She was named to The NonProfit Times Power & Influence Top 50 in 2022 and 2023.
 
Prior to her role with TNPA, Shannon spent two years as Charity Navigator’s Chief
Development Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to ensure successful implementation of a new strategic plan. She now serves on Charity Navigator’s board of directors.

Shannon spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a collaborative individual fundraising program on behalf of the global HQ and North American chapters. Shannon served as the DMA Nonprofit Federation Advisory Council Chair and Chair of the Ethics Committee. She is a Certified Association Executive with a master’s degree in Nonprofit and Association Management.

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