STANDOUT with Cheryl Tan

Do you have a big idea? Maybe it’s a business, maybe it\'s a nonprofit, maybe it\'s a message you need to share with the world. Let\'s say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment.

This is an On-Air Coaching call, so you\'ll hear the story behind Troopster from founder Chelsea Mandello, you\'ll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company.

What you\'ll learn in this episode:

*The story behind Troopster

*The mission Chelsea is trying to share

*How Chelsea was able to generate publicity for Troopster and what it did for her business

*The steps I share with Chelsea so she can get media coverage outside of her community

Links mentioned in this episode:

*Troopster.org

*How To Use HARO Successfully And Get Featured In The Media

*The (free) 5-Day Media Magnet Challenge

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap.

Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around.

You’re in the right place.

Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important.

What you\'ll learn in this episode:

*How you can use your performance on camera to stand out from the crowd*4 tips to creating energy on video*Bonus tips to set you up for success on camera

Links mentioned in this episode:

*CherylTanMedia.com/Video Resources*STANDOUT Episode 52 - Engage Your Audience Using Livestreaming with Jennifer Quinn*STANDOUT Episode 54 - How To Look Good On A Webinar*STANDOUT Episode 55 - How To Avoid Being Nervous On Camera*STANDOUT Episode 56 - Should You Hire A Professional Videographer?*STANDOUT Episode 57 - The Benefits Of Batching Your Videos*STANDOUT Episode 58 - Become a Better Interviewer

*Video examples of speakers who effectively use their hands while speaking:

Michael Port

Carrie Wilkerson

Oprah Winfrey

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Today, we\'re talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show.

This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it?

I have had the honor of interviewing thousands of people. As a TV news reporter, some of the people I tried to talk with didn’t want to talk with me, and others wanted to talk too much. But over the years, I have learned some tried and true lessons about carrying out conversations with strangers that I hope will help you. In fact, I still keep in touch with a number of the people I have had the honor to interview. Creating connections with people through interviewing is such a powerful way to strengthen a relationship. I can’t stress enough how important this skill is.

Remember, the goal of all of this is the show. You want to put together the very best show possible. And if you decide to use an interview format for some or all of the program, then you want the most engaging guests who have the very best information to share with your audience. If you have a good show, people will find the program and share it with their friends. And the show will get bigger.

If you know someone who is putting together a show or who has said, \'I need to work on my interviewing skills,’ feel free to share this episode with them. Thank you in advance.

What you\'ll learn in this episode:

*Three tips to successful interviews*Questions you can ask your guest so he or she shares more about a topic*How to find your voice

Links mentioned in this episode:

*Episode 54 of STANDOUT: How To Look Good On A Webinar*Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I’m so excited to share with you the steps we took to maximize our time and resources during our video shoots.

What you\'ll learn in this episode:

*Five tips for batching success*The true benefit of batching your videos

Links mentioned in this episode:

*My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast

*Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera

*Episode 56 of STANDOUT: Should You Hire a Professional Videographer? (with Chris Lane)

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share?

I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire.

He is Chris Lane and he is a videographer and editor based in Virginia Beach.

We are on the same page, that when you start creating videos, you typically don’t need to start with a video production company. There are so many things you can work on on your own time. Your message, your energy, your video style.

As you listen to this, I want you to think about the time you are spending. In the beginning, as you are trying to figure out your messaging, your market and your products, it’s perfectly fine to use your smartphone and basic editing skills for your videos.

But when you start focusing so much on the shooting and editing because you want it to start looking better, when you are spending sooo much time on the technical aspects of the shoot when you really should be talking to clients or actually getting that content into the hands of the people who need to see it, that’s when you have to start thinking about outsourcing. That’s when you think about getting some help either with shooting your videos, editing your videos, or both.

Time is money in business. When you are spending so much time on putting the videos together that you are losing money-making opportunities, that’s when you should think about hiring out.

If you are interested in talking about your particular video strategy, I would love to walk you through a plan to help you successfully use videos in your business. You can learn more about my video strategy sessions here.

What you\'ll learn in this episode:

*When is it time to get help with your videography and editing?*What things should you think about when you are starting to shoot video on your own?*What colors look good on camera*How to prepare best for your videography experience with a pro (and it’s not what you expect)*The surprising bonus of paying for a videographer*How much can you expect to pay when working with a professional videographer?*How long should your first shoot be?

Links mentioned in this episode:

*ChrisLaneVideo.com

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way.

I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor with a co-host, as an anchor by myself, interviewing people live on the set, or anchoring shows live on location. It was all new, scary and then, after a while, you lose the nerves and you are able to focus on getting really good at presenting on camera. That’s my hope for you. And that’s why I have compiled my best tips for battling nerves and knocking it out of the park on camera.

What you\'ll learn in this episode:

*My 10 best tips on how to gain confidence on camera

Links mentioned in this episode:

*STANDOUT Episode 54: How To Look Good On A Webinar

*How to Look and Sound Great on Video - Checklist

*My Video Resources page*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you.

In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video.

Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with someone and get on Facetime? Or use the online video platform, Zoom? Or Skype? How about meeting with clients, virtually, around the world? Or how about being present for a large online learning community? Even though these meetings are convenient, that doesn’t mean these are sessions you can ignore as it relates to how YOU come across. Just because you’re at home or in a remote location doesn’t mean you won’t be seen. If you’re in your kitchen with no light and the TV blaring, other people in the room will remember that. You may be muted for the entire call, you may miss your chance to present, you may end up being a distraction.

What you\'ll learn in this episode:

*The 5 things you need to think about before you start your webinar (either as a participant or a presenter)

*What colors look good on camera

*3 bonus tips you can use if YOU are the one presenting information on a webinar

Links mentioned in this episode:

*The original blog post on how you can look good on a webinar

*How to Look and Sound Great on Video - Checklist

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Entrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.”

But how do you find the right five people? That’s what we’re talking about today.

What you\'ll learn in this episode:

*The nine types of groups you can join to make the right connections

Links mentioned in this episode:

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

*Click here to download the \"How To Surround Yourself With The Right People\" checklist

*6 Steps to Building a Thriving Community podcast episode

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people.

Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert.

Listen to our conversation and take away some really important nuggets, like why video isn’t a nice-to-have anymore, how conventional marketing advice may not give you the results you want and the things you need RIGHT NOW to get started with video.

What you\'ll learn in this episode:

*How to use live, in-person events to grow a following, one that you can eventually move online*Why it\'s important to embrace new technology*How Jenny pushed past her fear to start doing videos, even though she had not done them before*Jenny\'s Video Success Plan*The things you need to have to start video NOW*Why video is no longer optional for your business

Links mentioned in this episode:

*Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video*STANDOUT Facebook Community*JennyQ on Facebook*Gear.JennyQ.live*JennyQLive.com

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.

We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales.

I’d love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wonderful group of business owners and marketers. Click here to join it.

Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier.

But what happens if that is not the result? What if the sales machine is broken?

I’m thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first, probably on a podcast somewhere and I immediately signed up for his email list.

His emails are entertaining, motivational and I learn so much about what you need to do to be successful in sales.

And remember, you don’t have a business unless you have sales.

As you’ll hear in this episode, Matthew has a long history in sales. He is the former head of the Book Yourself Solid School of Coach training and is the creator of the School for Selling.

This is an episode you might want to come back to, as Matthew shares quite a bit, his systematic process for creating confidence in selling, how a job as a timeshare salesman helped shape how he approaches selling today - it’s not what you think - and he gives us a checklist you can use over and over again to guarantee sales in your business.

What you\'ll learn in this episode:

*How to become an order taker in sales*How Matthew developed his very systematic approach to sales*The step-by-step system Matthew uses and teaches to grow sales from scratch*What needs to happen to create confidence in the selling process

Links mentioned in this episode:

*The School for Selling*Matthew\'s free guide: 5 things you need to do every morning to get more clients in 60 days

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.