STANDOUT with Cheryl Tan

These days there seem to be endless opportunities to use video. Which one is best for you and your business? I\'ll break down the options and help you figure out how to pick the platform best suited for you.

What you\'ll learn in this episode:

*Ways you can create content your audience wants

*Why video marketing is so powerful

*The different video platforms you can use

-My 4 steps to figuring out which video platform you should useClarify your message.Find out where your audience hangs out.Figure out where you spend your time.Put together a plan to create engagement and carry out the plan.

Links mentioned in this episode:

*Episode 61: Seven Ways You Can Start Using Video TODAY

*Episode 67: How To Create Consistent Content

*Client Videos

*Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it.

*Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space.

If so, you’re in the right place.

Now, we’re adding a little strategy to it and talking about how you can use video to grow your business.

What you\'ll learn in this episode:

*What is the power of using video marketing?

*Top 10 tips to create a strategy around your video creation

Links mentioned in this episode:

*Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it.

*Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*57: The Benefit Of Batching Videos

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you.

Good PR is highly valuable. As entrepreneur Richard Branson once said, \"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.\"

What you\'ll learn in this episode:

*9 ways you can increase your visibility now

*Steps you can take to maximize the publicity you do receive

*The positive effects of good publicity

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*How To Create A Publicity Plan

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It\'s understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well.

Today, we\'re talking about how to create consistent content.

What you\'ll learn in this episode:

*Why creating consistency is important

*My five steps to creating consistency with content

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Let’s say you are launching a new service, or you have a new product line coming out.

What if you simply want more people in your community to know about your expertise and your business?

This episode will help you figure out your publicity plan in order to get the word out.

What you\'ll learn in this episode:

*What is a publicity plan and why is it important to have one?

*The FIVE things you must include in a successful publicity plan

*ACT - and how this acronym will help you implement your publicity plan

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned.

If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group.

I have learned so much from this challenge, and I wanted to share some of those lessons with you today.

What you\'ll learn in this episode:

*How the STANDOUT Video Challenge is pushing new video creators into action

*What you can do to get over your fear of being on video

*What you can include in your video to get more people to watch it

*How you can use video to be seen as an expert

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Join the STANDOUT 5-day Video Challenge

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you?

If the answer is anything below a 10, this episode is for you.

This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters.

What you\'ll learn in this episode:

*The mindset that keeps so many people from starting to use videos

*How videos can turn your marketing around

*3 types of videos you can create right now to highlight your business

*Sign up for the free online training, \"3 Steps to Look and Sound Great On Video\" here.

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Free Online Training With WeVideo

*WeVideo Homepage

*Join the STANDOUT 5-day Video Challenge

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push.

In today\'s episode, I\'m introducing the STANDOUT 5-day Video Challenge.

In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community.

There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating.

What you\'ll learn in this episode:

*The Seven Truths of Video

*How to be more comfortable with putting yourself out there on video

*How to learn the key attributes of a great video

*How to join the STANDOUT 5-day Video Challenge

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*How To Avoid Being Nervous On Camera

*Should You Hire A Professional Videographer

*Join the STANDOUT 5-day Video Challenge

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Content is king, yes.

But how do you create it consistently? That’s the magic question, isn’t it?

In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress.

I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation.

What you’ll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He’s really busy doing things that make money in his business. And these videos, naturally, take a backseat.

Does that sound familiar?

Listen as I am help him focus on how he helps his clients. The cameras are rolling, I’m grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful.

What you\'ll learn in this episode:

*How to come up with a number of video topics in a short amount of time

*How to put together video shoots for maximum effect

*How to put together ideas that will attract clients

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Should You Hire A Professional Videographer?

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business?

What you\'ll learn in this episode:

*The four steps to get started using video in your business

*7 types of videos you can start making for your company TODAY

Links mentioned in this episode:

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.