If you struggle with marketing yourself, this is the episode to listen to.

Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries.

Now, she helps businesses attract high-end clients.

In marketing her own company, she focuses on visibility...more specifically, creating strategic visibility on LinkedIn.

Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today.

It\'s you.

Your personality, your purpose, your passion.

Michelle talks about how you present you to the world, because this is a key part of the process, while also creating a path to profitability. That profitability piece? She says systems and automation play a critical role in that.

How can you create amazing content that showcases you, while being intentional about the growth of your business? That\'s the subject of our discussion.

On this show, we\'re talking about what it takes to stand out in your industry.

What kind of work goes into the process? And is it worth the effort?

I\'m excited to introduce you to Andy Wang. He\'s a business owner, a podcaster, and a content creator. I love Andy\'s thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you\'ll hear, it takes time. If you\'re in the process of creating content to build a brand, I really think you\'ll enjoy this honest conversation.

Atiba de Souza knows how important video marketing is to the growth of your business. He is a speaker and CEO of video marketing agency Client Attraction Pros, and I\'m excited to share his wisdom with you in this episode. He mixes the power of video with the magic of SEO, and what you have is a recipe for business success.

Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry.

There\'s no better example of that than Jason Lavarias. He flies drones, he\'s a veteran, and now he\'s a video creator thanks to his experience in the Video Bootcamp.

In this show, we\'re talking about Jason\'s YouTube channel and the things he can do to optimize it for more views and engagement.

How can video help to establish you as an expert in your industry? Listen to this interview I did with Video Bootcamp student Misty Leinberger. Hear how she is systematically and successfully using video to connect with new clients around the country.

Today, we’re diving deep into YouTube.

I have always been a fan of YouTube as a public storage location for videos that my clients and students create. 

But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube presence is a smart move.

If that’s you, if you see the possibility of using YouTube to grow an audience, connect with clients, and grow a stream of income, then you will love my conversation with Erin Busbee.

Over the last six years, Erin has grown her YouTube Channel to more than 325 thousand subscribers. Think about that for a moment. 325-thousand. That’s a lot of subscribers. And a lot of impact. And a lot of time.

There are two things we talked about that I can’t stress enough - that we have to be so very focused on our audience, really dialed in, and once you figure out what your audience needs to hear, then you create the systems to make videos that tie into your message. 

Here\'s what you\'ll learn in this episode:

*The one question you can ask yourself if you\'re trying to figure out your next path

*What is affiliate marketing?

*Erin\'s content creation process

*What you can outsource - and why you should

*What YouTube is prioritizing and pushing right now

*Four things you should focus on if you\'re going all in on YouTube right now

Here are links mentioned in this episode:

*Get Erin\'s Wardrobe Basics Checklist here

*Check out Erin\'s YouTube Channel here

*Want to learn more about the Video Bootcamp? Click here for details

*Get on our WAITLIST: CherylTanMedia.com/Waitlist

*YouTube.com/CherylTan

*CherylTanMedia.com/Resources

*The 5-Day Media Magnet Challenge

*The Ultimate DIY Guide To Getting Great Press

*My blog posts and podcast episodes on Content Creation

*Look at the content creation system I created in Trello. Click here to take a peek.

*Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it.

*Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click

Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live.

I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be the very best podcast guest - the one the host remembers in a good way, the critical steps you should take before coming on anyone’s show, and the one thing you need to do before sending a podcast pitch.

Here\'s what you\'ll learn in this episode:

*The #1 thing to help you enjoy producing your podcast more

*What makes a great podcast guest

*Steps you can take to prepare yourself before being interviewed on a show

*Growing a business using skills you developed in a past career

*The importance of research before you start pitching yourself on podcasts

*How you can create podcast \"seasons\" and why that may be the more effective way to serve your audience

Here are links mentioned in this episode:

*Want to learn more about the Video Bootcamp? Click here for details

*Connect with Kelly Glover, CEO of The Talent Squad, here

*Get on our WAITLIST: CherylTanMedia.com/Waitlist

*YouTube.com/CherylTan

*CherylTanMedia.com/Resources

*The 5-Day Media Magnet Challenge

*The Ultimate DIY Guide To Getting Great Press

*My blog posts and podcast episodes on Content Creation

*Look at the content creation system I created in Trello. Click here to take a peek.

*Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it.

*Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator.

But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, there was a big fear in getting started. That has all changed. Now, the ideas are flowing, the fear is gone, and she is always thinking about ways to create videos that her audience needs to hear. How did this happen?

Here’s my conversation with Corrina Carter.

Here\'s what you\'ll learn in this episode:

*How to overcome fear of being on camera

*How video impacts the way past customers and future clients see you

*A foundation of content you can build using video

Here are links mentioned in the episode:

*Want to learn more about the Video Bootcamp? Click here for details

*Connect with Corrina Carter, CEO of CMS Mortgage here

*YouTube.com/CherylTan

*CherylTanMedia.com/Resources

*The 5-Day Media Magnet Challenge

*The Ultimate DIY Guide To Getting Great Press

*My blog posts and podcast episodes on Content Creation

*Look at the content creation system I created in Trello. Click here to take a peek.

*Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it.

*Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects.

You may have found this show because you need to start getting better using online tools to communicate with your boss or your clients. This episode is designed to help you use video to your advantage with some easy-to-implement tips and tricks. 

My goal is to share highly actionable steps you can take right now to get you feeling more comfortable using video. If you have questions, or if you have another topic you’d like to learn more about, let me know.

Here\'s what you\'ll learn in this episode:

*Why master video?

*How to stand out on camera

*Best practices for your equipment, your look, and your message

*The No-Fail Video Formula

*What F.O.C.U.S. is and how it helps you speak more effectively

*My best tips for cutting out filler words in speech

Here are links mentioned in the episode:

*YouTube.com/CherylTan

*CherylTanMedia.com/Resources

*The 5-Day Media Magnet Challenge

*The Ultimate DIY Guide To Getting Great Press

*My blog posts and podcast episodes on Content Creation

*Look at the content creation system I created in Trello. Click here to take a peek.

*Get the guide: “10 Ways To Ace Your Video Strategy.” Click here to download it.

*Take the survey – What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.