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If you're knowledgeable in a certain area or passionate about a certain thing then it makes it much easier to run your e-commerce business.
With a solid background in a niche, you have a better understanding of what works what doesn't, you know the target audience making it easier to make marketing material, and with this, you can leapfrog other people creating businesses in your particular niche. The same thing can be said about being passionate about a certain subject.
We have Glenn Van Geldorp who is the founder of Gravity Grip Socks and a former soccer/futbol athlete. With this experience and passion for the sport, he was able to make the perfect sock that helped him and other footballers perform better.
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Dropshipping can be used for services and not just products. Fahad Saraj is here to explain what dropshipping services are, how to create a dropshipping service business, and how to scale your operations.
The first step is to work in a niche or business you're familiar with. For Fahad it was e-commerce and from there you need to start prospecting until you land your first couple of clients.
One of the coolest things you'll get from this episode is the idea of focusing on building revenue first or rather validating your product-market fit rather than working on stuff like the backend.
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What is branding and why is it important? Does adding perceived value to your product really make a difference?
These are the questions we explore with Ross Fledderjohn who is the founder of Shades on Party where he provides the perfect sunglasses for raves, music festivals, and special occasions.
Creating a branded experience and owning your own data and not just relying on Amazon to distribute your products will also be discussed as both Shopify and Amazon are great ways to sells products.
If you are planning on creating a brand that you'll feel proud of then listen to the episode in full.
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Hassan Bazzi is in the house today to break down for us how he built his e-commerce brands such as TheKdom, the Modernist Metals which was a personalized store, and the other micro-brands he's built.
He goes in-depth on how he scaled Modernist Metals, where he created personalized metal art and the problems he had with the supply chain side of things as well as payment processors.
Print on demand is a great business model but creating personalized art is challenging once you start to scale as Hassan explains.
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Want to learn about the importance of brand building and why you should look forward to doing it instead of making quick money off dropshipping?
We are here with Swan Kenzo to help us break down how to create an e-commerce brand on Shopify to eventually make an exit if that's your ultimate goal.
If selling your brand in the long-term is not your idea, running your business with this idea by building brand equity will certainly help you scale and have a sustainable business.
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This is the 11th episode of the E-commerce news show. Here are the stories shared that you can read from these sources:
Facebook ads are almost a standard for scaling a business in the e-commerce world. TikTok is getting its own bit of shine as many entrepreneurs are using the platform to get huge spikes in sales.
But what about the other platforms like saying Snapchat or even Pinterest? We have Brock Jones, who is the founder of Digitl Inc, where he helped generate over $20M in revenue through Facebook, TikTok, and other platforms.
We will dive into Facebook, TikTok, and Pinterest marketing. More specifically TikTok and Pinterest!
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This in my opinion is the rawest interview ever about the hardships and truths of e-commerce.
Andrew Tan has dabbled in entrepreneurship and e-commerce as he explains how he sees dropshipping as his way out for living the life he wants on his own terms. Ever since he dropped out of college he's been making moves to create his own success.
At the moment he is in the trenches of dropshipping as he works jobs to pay for his marketing. If you're in a similar position as Andrew and looking for a connection or reassurance on how challenging e-commerce is then please listen until the end.
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Today we are going to talk about dropshipping and print on demand with Cyril Ortega and why you need to focus on branding to body off the competition and generate revenue on a more consistent basis.
We will go over the pros and cons of dropshipping compared to print-on-demand, supply chain management, and exit.
Check out Cyril Ortega and his additional resources here!
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If you are thinking about creating a direct-to-consumer beauty brand or looking for ways to scale it then we got you with Max Nketa.
Max is the founder of Lysis Agency where he helps scale DTC beauty brand to 7 and 8 figures. You'll learn about product-market fit within the beauty industry, how to create a brand, Facebook and TikTok ads, email marketing, and how to create a community.
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