In the eighth and final part of our “Building an effective practice” miniseries with Steve Moore, we’re talking about marketing. How do you successfully market your services? According to Steve, you don’t. Instead, he suggests focusing on creating and offering such stellar services that your clients do the marketing for you. Listen in as Matt talks to Steve about what an engaged client looks like, viral marketing, and using centers of influence.

For full show notes and links mentioned in this episode, visit https://www.bmogam.com/us-en/advisors/news-and-insights/start-selling-through-clients/.