This week, Sarah chats with the king of closing, Matt Elwell. 

Matt is an author, a public speaker and Founder of the Elite Closing Academy.

They discuss how to avoid turning into a puddle around sales and how you should serve potential clients rather than sell at them to get the best results.

In partnership with the Elite Closing Academy we are giving away a free copy of Matts book "Open with a Close" Simply go to cockerillandco.co.uk/freebies to get yours.

To find out more about the Elite Closing Academy at eliteclosingacademy.com

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