Are you struggling to set prices for your health and wellness business, terrified of charging what you’re worth or worried that clients won’t pay? You’re not alone. Many new entrepreneurs grapple with undercharging, resentment, and burnout, especially when transitioning out of the healthcare system where asking for money isn’t the norm. In this episode, Suzy Wraines unpacks the emotional and practical struggles around pricing, showing you how aligned pricing can feel good and actually sell. Discover the difference between survival pricing and sustainable pricing, why undercharging leads to frustration, and how to confidently receive payment for your services.

Get simple, actionable strategies to ensure your business supports you, your clients, and your mission, not just your bank account. If you’re ready to ditch the guilt, finally honor your worth, and set prices that reflect the transformation you provide, this episode is your roadmap.

Starting a Business Simplified Website:

https://www.startingabusinesssimplified.com/

Episode #129

Contents:

(00:00) Intro

(00:30) Confident Payment: Pricing for Sustainability

(05:54) Sustainable Service Pricing Strategy

(07:18) Undercharging: Business Sustainability & Resentment

(11:02) Luxury Pricing with Giving Back

(14:01) Transformative Pricing Reflection

Are you feeling overwhelmed in your business, struggling to break free from the daily noise and reconnect with your true purpose? Many health and wellness entrepreneurs face the same challenge, caught in routines, following endless protocols, and rarely finding real space for reflection or growth. Fortunately, there’s a straightforward way to gain clarity and reignite your passion. In this episode, Suzy Wraines reveals how stepping away, truly stepping away, through a soul-aligned retreat in the breathtaking wilds of Alaska can be the catalyst you need. Discover the power of taking five full days for yourself and your business, surrounded by supportive entrepreneurs, guided reflection, and the inspiring energy of nature. Walk away with a renewed vision, actionable business steps, and lasting community support. Get ready to let go of burn-out, reconnect with your soul’s purpose, and move your business forward with confidence!

Starting a Business Simplified Website

https://www.startingabusinesssimplified.com/

Episode #133

-Contents:

(00:00) Intro

(00:30) "Vision to Action Retreat"

(05:13) Transformative Five-Day Retreat Planning

(05:43) Pre-Retreat and Post-Retreat Connection Calls

Do you feel a knot in your stomach anytime you think about asking clients for payment? If you're a health or wellness professional transitioning into business ownership, you’re not alone. Many healthcare providers struggle with uncomfortable feelings around receiving money, it’s not something you did in your previous roles. The shift from serving patients without payment to charging for your services can bring up deep-seated money blocks and questions about self-worth.

In this episode, Suzy Wraines breaks down exactly why accepting payments feels so challenging and normalizes the experience for you. She explains the strong link between feeling worthy and being able to confidently receive money for your expertise, and provides practical mindset shifts to help you overcome this resistance. Plus, Suzy shares her own behind-the-scenes experience and offers straightforward, actionable steps for setting up simple systems to make getting paid stress-free, even if tech scares you!

Let this episode be your guide to releasing money anxiety, recognizing your inherent value, and finally embracing the energy exchange at the heart of entrepreneurship. You’ll discover that receiving payments can be easy, natural, and even empowering as you grow your business.

Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/

Episode #128

-Contents:

(00:00) Intro

(00:30) Overcoming Resistance to Receiving Payments

(03:43) From Army to Veterinary Technician

(06:50) Valuing Intangible Services

(12:17) Effortless Client Onboarding

(13:50) Overcoming Money Exchange Anxiety

When you work in a clinic or hospital, everything is ready for you. The scheduling system, patient records, and payment processing are all set up before you even walk through the door. Patients show up, you do the work you’re trained for, and the systems handle the rest.

When you decide to start your own business, it’s a different story. Suddenly, you’re the one figuring out websites, payment processors, client forms, and workflows. And instead of focusing on helping people, you’re buried in tech headaches and endless setup tasks.

It’s overwhelming, and it’s the number one reason many healthcare professionals delay launching their dream business.

What if it didn’t have to be that way?

That’s exactly why I created Foundations First, a done-for-you business setup designed specifically for healthcare providers stepping out on their own. In just 90 days, I will handle your:

* Client management system

* Payment processor

* Email and communication tools

* Lead workflows and forms

* (Optional) Professional website

By the time we’re done, your business is fully operational. You can step right into seeing clients, just like you did in the hospital or clinic, without worrying about what’s happening behind the scenes.

Starting a business doesn’t have to mean doing it all yourself. You’ve already put in the years of training. Now, let’s make sure you get to spend your time doing the work you love.

Schedule your clarity call today to see how we can have your business up and running in 90 days.

In Episode 127 of “Starting a Business Simplified”, Suzy Wraines, your guide to soul-aligned entrepreneurship, gets real about one of the most transformative lessons she’s learned on her business journey: Why finding clients who are truly ready for transformation changes everything.

Listen in as Suzy shares a pivotal coaching conversation that opened her eyes to the difference between helping someone who “needs” a solution and truly serving someone who’s ready for lasting change. This episode will challenge the old belief that anyone who can pay should be your client—and help you clarify who you’re genuinely meant to serve.

Starting a Business Simplified Website

https://www.startingabusinesssimplified.com/

Episode #127

-Contents:

(00:00) Intro

(00:30) "Prioritizing Success and Sacrifice"

(04:33) Client Readiness Assessment Guide

(06:56) "Identifying Ready Clients"

(08:29) Identifying Ideal Clients

(10:58) Your call to action

Do you feel lost transitioning from healthcare into entrepreneurship? Are you exhausted from always caring for others but never feeling restored yourself? Many former nurses and caregivers entering the business world struggle with burnout, self-doubt, and the pressure to separate their personal healing from their new ventures. The good news? There’s an easier, more compassionate path forward.

In this episode, nurse life coach and intuitive coach Dawn Kralovich reveals how your own healing journey is not only essential but transformative for your business success. Dawn Kralovich and Suzy Wraines dive deep into what it means to truly care for yourself while caring for others, how to let go of harsh self-judgment, and why embracing vulnerability is actually your greatest strength as an entrepreneur. You'll discover real-life strategies, from small daily pauses to redefining receiving, and how to finally blend holistic wellness with business, so you can build a soul-aligned practice without losing your sense of self.

Get inspired to prioritize your own needs, create empowered boundaries, and reconnect with your purpose. If you’re ready to step out of survival mode and into a new paradigm where self-compassion fuels your business, this episode is your starting point.

Starting a Business Simplified Website

https://www.startingabusinesssimplified.com/

Bonus Episode #59

-Contents:

(00:00) Into

(00:29) "Launching a Soulful Health Business"

(05:49) Nurse's 22-Year Career Journey

(09:20) Healing Through Shared Experiences

(11:40) Embracing Vulnerability and Trust

(14:58) "Actors on a Stage"

(19:00) Self-Care and Recognizing Anger

(21:45) Prioritize Self-Care in Healthcare

(23:34) "Golden Ticket to Eternity"

(29:00) Struggles with Self-Love and Compassion

(31:44) Pause and Find Your Joy

(33:20) Finding Personal Joy

(36:58) Connect with Dawn Today

Do you find yourself struggling to define who your business is really for? Maybe you’re casting a wide net—hoping to help “everyone”—but still not connecting with the people who truly need you. As a health or wellness professional stepping into entrepreneurship, it’s easy to feel overwhelmed and unsure whose problems you’re meant to solve. In this episode, Suzy Wraines breaks down why trying to serve everyone leads to confusion and burnout (for both you and your clients) and how getting specific about your ideal client is the key to growing your business. Discover the crucial question you need to be asking when choosing who you’ll work with, learn how to align your business with your true calling, and find the confidence to say “no” without guilt. Get ready to simplify your path, serve with purpose, and finally build a business that feels right for you!

Starting a Business Simplified Website:

https://www.startingabusinesssimplified.com/

Episode #126

-Contents:

(00:00) Intro

(00:29) Niche Marketing for Health Professionals

(05:33) Army Medic Experience

(06:50) Soul's True Purpose or Skill?

(11:18) "Define Your Target Customer"

Are you standing at a pivotal crossroads in your healthcare career, wondering what could be next for you outside the clinical world? Today’s bonus episode of “Starting a Business Simplified” is the story you’ve been waiting to hear! Host Suzy Wraines welcomes the remarkable Kim Benoy, the visionary behind the "Midlife with Courage" podcast, for a deeply authentic and inspiring conversation. Kim shares her journey from a decades-long nursing career to finding her calling as a podcaster and entrepreneur in the world of wellness and aromatherapy.

With humor, honesty, and courage, Kim opens up about what it really takes to shift your identity, embrace your passions, and build a soul-aligned business even when the path ahead is unclear. From overcoming the challenge of asking for help to establishing herself as a confident business owner, Kim’s story proves that reinvention is possible at any stage, and that midlife is just the beginning.

Whether you’re a nurse, healthcare provider, or simply someone feeling the urge to step into a more empowered chapter, you’ll find actionable takeaways, heartfelt encouragement, and a refreshing reminder that you are never too late to rewrite your story.

Starting a Business Simplified Website:

https://www.startingabusinesssimplified.com/

Suzy Wraines:

https://www.linkedin.com/in/suzywraines/

Kim Benoy:

https://www.linkedin.com/in/kim-benoy-250754111/

Bonus Episode #58

Do you feel lost trying to grow your business, even though you know you have a purpose deep down? Maybe you find yourself stuck in perfectionism, trying to serve everyone, or slipping back into old fear-based habits, and you’re not even sure why. You’re not alone! Many health and wellness professionals struggle with these hidden roadblocks when they leave the comfort (and validation) of the healthcare system to start a business.

In this episode, Suzy Wraines uncovers the three subtle signs you’ve disconnected from your purpose, and how that often happens without you even realizing it. Discover why overthinking, people pleasing, and letting past fears hold you back are keeping you from the true impact you want to make. Most importantly, Suzy shares a simple mindset shift that will help you reconnect with your deeper “why,” so you can move forward confidently and sustainably.

Tune in to learn how to stop second guessing yourself and finally build a business that fully honors who you are and what you value.

Starting a Business Simplified Website:

https://www.startingabusinesssimplified.com/

Episode #125

-Contents:

(00:00) Intro

(00:29) "Three Signs of Purpose Disconnection"

(06:14) Identify Your Ideal Client

(08:13) "Align Actions with Purpose"

(11:07) "Action Over Perfection in Business"

(14:52) "Empowerment Through Emotional Healing"

(16:24) Staying Connected to Purpose

 (18:33) Everything circles back to your why

Why do so many healthcare professionals feel the same stress and exhaustion in business that they were trying to escape in the clinic? In Why Most Healthcare Professionals Burn Out in Business, host Suzy Wraines takes you beyond the buzzwords and deep into her own story of burnout, healing, and finding her mission. She reveals the real reason burnout follows us out of healthcare, and shares the one must-do first step to break free for good.

This isn’t business as usual, it’s soul-aligned strategy that begins with uncovering your deepest WHY! Suzy isn’t here to sugarcoat the transition from provider to entrepreneur; she’s walking with you step-by-step through the discomfort, the healing, and ultimately, the clarity that forms the foundation of a business (and life!) you’ll love.