You should download my free TOOLKIT for new record labels... http://otherrecordlabels.com/toolkit

Thanks to LANDR for sponsoring this episode. landr.com/otherrecordlabels

In Episode 2 of How to Start a Record Label This Year, Scott dives into branding—specifically how to name your label, define your identity, and build a brand that actually connects with the right audience.

If you’ve been stuck obsessing over the perfect label name, this episode is your permission slip to move on. Scott breaks down why your name won’t make or break your label, what does matter when choosing one, and how to avoid common mistakes that can slow you down before you even release music.

This episode covers:

Why most successful labels weren’t built on clever names—but clear identity

Practical rules for choosing a label name (logos, domains, searchability, and social handles)

How niche, taste, and curation form the real foundation of your brand

Using genre, geography, format, and values to “dog-whistle” to your audience

Translating your niche into visual branding, design, and consistency

Branding isn’t just logos and colors—it’s the sum of your taste, your mission, and the community you’re building. When done right, someone should be able to spot one of your records from across the room and know it belongs to your label.