Product Club

Starting as a new CPO - with Frederik Meinertz Hansen


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Join us as we delve into C-level product leadership with Frederik Meinertz Hansen.  We discuss his method of starting a new CPO role with a four week grace period, where the only task is to observe, research and track the inner workings of the company, essentially peeling the onion to get to the What, How and Why. 

The episode explores the Chief Product Officer's role and challenges during organizational change. Frederik underscores the importance of mentorship, empowerment, and a unified vision. He relates corporate strategy to sports coaching, offering insights for aspiring product managers.

Concluding, the discussion ties together product management and business acumen, showcasing Norway's active product community. It points out the importance of cross-disciplinary teamwork for business success and the influence of financial knowledge on pricing and monetization. Frederik's experiences provide key lessons for product managers and business leaders, reflecting the varied responsibilities of a CPO.

Frederik was also our first ever guest on the Podcast back in 2021, so it was great to hear about his journey in Bookis and Ignite since then.

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Product ClubBy Halina Haanæs & Hans Martin Cramer


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