How to Maximize Reach and Drive Engagement: Social Media Strategies for Food and Beverage Owners

Are you a restaurant owner, café manager, or foodpreneur struggling to grow your online presence? In this episode, we dive deep into powerful social media reach strategies that boost visibility, drive organic growth, and build a loyal community, all tailored for the food and beverage industry.

Hosted by a seasoned social media manager in F&B, this episode is part of a larger mission to inspire aspiring social media professionals and empower them to take charge of digital storytelling in this competitive space.

In this episode, we cover:

• How to implement high-reach content strategies on platforms like Instagram Reels, TikTok, and Facebook

• Why engagement is the key to reach and how to boost both

• Creating scroll-stopping content for restaurants and cafés

• Leveraging trending audio, UGC, and local hashtags

• The difference between virality and sustainable reach

• Building a digital presence that translates to foot traffic

Whether you're a food business owner or a rising social media marketer, this episode is packed with actionable insights, growth hacks, and real-world case studies that will elevate your strategy.

Join our growing community of F&B content creators, digital marketers, and social media strategists. Subscribe, share, and let's take your social presence from hidden gem to hometown hero

🎙️ Ready to boost your productivity and creativity with the right AI tools? This is the episode for freelancers, content creators & business owners who are tired of the chaos.

In this episode of the Starting Social Studios podcast, host Laurelyn walks you through the top 5 AI tools that helped her streamline her process, scale her business, and reduce overwhelm—all without breaking the bank.

You'll learn:

• How to make the most of Canva, ChatGPT, Notion, DaVinci Resolve, and HoneyBook

• Tips for staying organized (even if you're dealing with ADHD)

• How to strike the perfect balance between automation and creativity

• What she wishes she knew before starting her content creation business

If you're looking for ways to improve your social media management workflow, grow your freelance career, or scale your online business using tools that work for you, this episode is a must-listen.

✨ Stay social, stay creative—and don’t forget to subscribe for future episodes!

STOP making these 10 mistakes as a freelance social media manager or content creator—they could be the reason you're losing clients, undercharging, or burning out.
In this episode of Starting Social Studios, I’m sharing the top 10 freelance and client management mistakes I’ve seen (and made myself) in the world of social media marketing. Whether you’re just getting started or scaling your business, these tips will help you set boundaries, get organized, and show up confidently in your creative career.

What You’ll Learn in This Episode: 👀

• How undercharging hurts your freelance business (and how to fix it)

• The importance of saying no to out-of-scope work

• Why every social media manager needs a contract

• How to build a smooth, professional onboarding process

• The power of a proper client approval workflow

• Why posting without strategy is costing you engagement

• Setting realistic goals (and not overpromising to clients)

• How to use analytics to show your value and grow

• What to do when your client micromanages you

• How to accept feedback without losing confidence

This episode is packed with practical freelance tips, social media strategy advice, and lessons I’ve learned from growing a service-based creative business.

About the Show
Starting Social Studios is your go-to guide for freelance and in-house social media managers navigating their early careers. Explore real-life strategies, behind-the-scenes insights, and how media can bring communities together. From blogging to planning, this podcast is here to help you stay organized, inspired, and ready to tackle the ever-changing world of social media. Let’s start social!

✨About the Host ✨
👩‍💻 About the Host
I’m Laurelyn, a social media strategist and creative business owner passionate about helping freelancers, content creators, and entrepreneurs grow their online presence with confidence and clarity. Through real-world strategies, honest conversations, and creative tools, I help you take control of your business and thrive in the digital space—without burning out.

Follow me on Instagram: https://www.instagram.com/startingsocialstudios/

Ever wondered what a social media manager actually does all day? Spoiler: it’s not just snapping cute photos and adding trendy hashtags. In this episode, we’re diving into the real, behind-the-scenes work of a social media manager—from strategy and storytelling to analytics and SEO.

We’ll break down:

• The 5 essential skill sets every social media manager needs

• Why video editing and content scheduling are non-negotiables

• How soft skills like communication and adaptability set you apart

• The reality of an oversaturated job market—and how to stand out anyway

Whether you’re considering a career in social, hiring for the role, or just curious about what happens beyond the feed, this episode is your no-fluff guide to what it takes to thrive in the field.

I’m Laurelyn Ponder, and this is Starting Social—where we talk all things strategy, branding, and social media from the lens of someone actually working in it.

🎙️ New episodes every week. Don’t forget to follow and leave a review!

In this first episode of Starting Social, Laurelyn breaks down how social media marketing truly works. Learn more how to build a campaign, strategy and how to grow your freelance business using social media.

Welcome to the Starting Social Podcast! Welcome to Starting Social Podcast. This channel is all about helping you grow with creative social media strategies, lifestyle insights, and workflow management tips. Hi, I’m Laurelyn. I am your go-to internet bestie to help you figure out how to run your own agency, strive in the world of corporate marketing, and simply try to figure out your early career as a marketer. Listen in weekly for tips and tricks about everything digital! Now, Let’s stay social together. ✨