Today, India’s first unicorn InMobi has three verticals including advertising technology under InMobi unified marketing cloud (UMC), data business TruFactor, and consumer content entity Glance.
At Future of Work, YourStory’s annual product-tech-design conference, Ekta Grover, Chief of Staff to CTO at InMobi, said “When we design our products, we expect technology not to complicate but simplify our lives.
According to Ekta, the user defines the product and its functionality.
It has raised a little over $300 million to date from investors including SoftBank, Kleiner Perkins Caufield & Byers, Sherpalo Ventures, and others.
At the time, he said, "The key reason for InMobi’s success is creating a culture of innovation in the company.”(Edited by Saheli Sen Gupta) | To read full story, visit https://startuparound.com/read/1583033408.6127598/Future-of-Work-2020:-InMobi’s-Ekta-Grover-on-how-understanding-your-user-is-key-to-product-development?ref=audio_experience