Grocery delivery firm Milkbasket is looking at bringing in private labels across categories like dairy, bakery and fresh produce, and expects about 40 percent of its revenue to come from such products by the end of the year.
The company has been "experimenting" with private labels and has seen a good response to these products, Milkbasket co-founder and CEO Anant Goel said.
Founders of Milkbasket"We have been experimenting with private labels for a year across categories like eggs, pulses, whole spices, and dry fruits.
"Private labels are already contributing 20-22 percent of revenues and we expect to double this, get to about 40 percent by the end of the year," he said.
By December 2020, the company expects its average revenue run rate to be upwards of $100 million (about Rs 710 crore). | To read full story, visit https://startuparound.com/read/1581888726.4193978/Grocery-startup-Milkbasket-bets-on-private-labels,-expects-40-pc-revenue-by-year-end?ref=audio_experience