Ola Foods has appointed Rajeev Bakshi as an advisory member to the boardWe bring to you the latest edition of movers and shakers of the week in the Indian startup ecosystem.

Here’s a look at the important movers and shakers of the weekOla Foods Appoints Rajeev BakshiBengaluru-based Ola Foods has appointed Rajeev Bakshi as an advisory member to the board.

Ola Foods, a subsidiary of cab-aggregator Ola, plans to build food brands with a strong focus on quality and hygiene.

Incuspaze Appoints Mohit SrivastavaNew-Delhi based coworking startup Incuspaze has appointed Mohit Srivastava as chief operating officer.

Kearney India Appoints Nikhil BahadurManagement consulting firm Kearney India has appointed Nikhil Bahadur as partner and head of private equity mergers & acquisitions (PEMA). | To read full story, visit https://startuparound.com/read/1579323608.9705346/Important-Movers-and-Shakers-Of-The-Week-[13--18-Jan]?ref=audio_experience

"I was only saying that investment should come as per the rules and regulation," he told reporters in Ahmedabad.

Big-ticket investments in the retail space should not hurt small traders who do not have "lakhs and crores" of rupees, Goyal said.

However, it should not create unfair competition for the small traders of India.

"Our laws say that the interests of such small traders should not get hurt.

Our government wants to ensure that unfair competition is not created for crores of small traders and retailers of the country," Goyal said in a tweet. | To read full story, visit https://startuparound.com/read/1579321808.8343284/All-foreign-investments-must-adhere-to-law-of-the-land:-Goyal-on-Amazon-row?ref=audio_experience

Partnering with AWS to support the Trial Run expansionAs Trial Run continued to expand geographically, the need of the hour was a partner who could ensure scalability and flexibility at the same time.

The wide range of services which AWS offers dovetailed perfectly with demands for an analytics-based platform like Trial Run.

Continuous support in operations and scalingAWS helps Trial Run solve some of their critical issues by providing troubleshooting and architectural best practice support.

It has been three years of live production environment with AWS where Trial Run has been running seamlessly on its infrastructure.

Business benefits and acquiring new customersAWS's multiple services and pricing options helps Trial Run manage their costs and run the business smoothly. | To read full story, visit https://startuparound.com/read/1579320006.102379/How-Fractal’s-Trial-Run-uses-AWS-to-power-AI-based-decision-making?ref=audio_experience

However, it can be difficult to determine who your target audience consists of – and how they will access your services.

If you follow these steps below then the process of reaching your target audience will be made much simpler.

Identify Your Target Audience.

You must first know who your target audience is before you can reach out to them – this can be done through market research.

The best way to begin advertising effectively is by listening to what your target audience has to say. | To read full story, visit https://startuparound.com/read/1579318308.9804037/How-To-Reach-Your-Target-Audience-This-Decade---Young-Upstarts?ref=audio_experience

So, while the kids are pouring their hopes on Christmas lists, I (and every other thought leader) predicts the influencer marketing trends that will come to fruition next year.

2019 Trends That Continue In The New DecadeGiven the newness of influencer marketing, at least in India, a few trends that dominated this year will segue into the next.

This acceptance all but ensures its place in the influencer marketing space in 2020.

A New Year Brings New Marketing TrendsThe constantly changing algorithms and the revolving door of consumer behaviour have made social media marketing downright tumultuous.

Affiliate And Influencer Marketing MergeOne of the main distinctions between affiliate and influencer marketing is the payment model. | To read full story, visit https://startuparound.com/read/1579316406.567646/It’s-Prediction-Season-for-Influencer-Marketing-Trends-In-2020?ref=audio_experience

The exhibition is presented by Art Beyond Borders (ABB), a South Asian art residency and promotion programme.

Sandhya traces trends in the South Asian art market, such as its international acclaim in the mid-2000s.

The South Asian art market still lacks government support, but private foundations are gradually filling the vacuum.

She calls for more such champions for South Asian art, given their growing economies and private wealth.

South Asian biennales and festivals are getting more international attention, and a number of art exchange initiatives are being set up. | To read full story, visit https://startuparound.com/read/1579314606.513272/The-bonds-of-South-Asian-art-–-how-this-exhibition-spreads-messages-of-unity-during-times-of-conflict?ref=audio_experience

If you are looking to make the next move in your legal career, YourStory has curated a list of job openings for legal advisors.

They are expected to review, negotiate, and automate contracts and should maintain the annual filings and compliances.

Legal AdvisorElectrobrain Modern Technologies Private LimitedExperience needed: 2-7 yearsThe company is looking for an experienced legal advisor who can review the existing company legal policies and effectively find areas for improvement.

They will manage corporate governance and compliance, negotiate commercial agreements, and handle transactions.

Legal CounselFlipkartExperience needed: 3-5 yearsFlipkart is on the lookout for a legal counsel who can draft, review, negotiate, and execute commercial agreements and documents. | To read full story, visit https://startuparound.com/read/1579312806.2676215/Looking-for-a-career-in-law?-Take-up-legal-counselling-and-help-corporates-with-these-openings?ref=audio_experience

This cannot be truer when it comes to investing and investment cycles.

Avnish had just started working in the US when he got a call from a friend who asked about his salary.

He explained saying let’s say your annual salary is $5,000, if you invest $5,000, I’ll get you $5,000 in the next three months.

Avnish says, “He told me the oil futures had just started trading in deep volumes in the Chicago exchange.

Every sunrise sector goes through a boom and bust,” says Avnish. | To read full story, visit https://startuparound.com/read/1579311006.318394/[Matrix-Moments]-Every-sunrise-sector-goes-through-a-boom-and-bust,-says-Avnish-Bajaj,-Co-founder,-Matrix-India?ref=audio_experience

Rahul GargWhile Rahul was excited about two to three areas, his ideas were still vague.

Having worked in the advertisement space, Rahul had closely observed the B2B commerce space.

“By then, most of the companies were starting to move from classified to transaction platform, and my idea was that similar trends would follow in the B2B space as well.

I knew I would be focusing on the manufacturing sector and disrupting distribution.

Moglix is also starting an innovation garage called “Moglix Innovation Hub (MIH)” for B2B commerce and supply chain. | To read full story, visit https://startuparound.com/read/1579309204.9975414/[The-Turning-Point]-How-Ratan-Tata-backed-Moglix-was-born-out-of-an-idea-to-be-the-next-Alibaba?ref=audio_experience

Thirty-two-year-old Chirag Arya hails from a family that has been in the teaching sector for many decades now.

To bridge this gap between teacher-led and student-centered learning, Chirag co-founded PaperVideo – touted to be India’s first digital classroom for supplementary learning – in December 2017 along with his mother Anita and sister Sneha Arya.

According to a KPMG-Google report, there are five categories of education with potential for significant online adoption.

Courses for competitive exams like the IIT JEE, CAT, GRE and professional development courses such as digital marketing, machine learning, etc.

The market for online education, after all, is a promising one in India, poised to grow 8x over the next five years to reach $1.96 billion by 2021. | To read full story, visit https://startuparound.com/read/1579307405.827266/How-this-32-year-old-entrepreneur-is-disrupting-India’s-$1.96-B-online-education-market-with-his-digital-classroom?ref=audio_experience