Cadent, an advanced TV platform company, acquired 4INFO, a data activation platform provider based in San Jose, CA.
The acquisition will enable Cadent to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.
Led by Tim Jenkins, CEO, 4INFO provides a data activation platform that incorporates patented audience graph technology that resolves multiple TV devices back to a household.
This matching fabric enables national TV advertisers to de-duplicate and map audience segments into the full universe of television, providing a precise measurement of targeted reach.
Led by Nick Troiano, CEO, Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. | To read full story, visit https://startuparound.com/read/1578049208.6430042/Cadent-Acquires-4INFO?ref=audio_experience