He saw that some of his family members were finding it difficult to sell their produce at a reasonable price.
This prompted Pradeep to explore the ecommerce route to market the agricultural produce, and thus he founded Farmers Fresh Zone in 2015.
Pradeep PS, Founder and CEO, Farmers Fresh ZoneKochi-based FarmersFZ is an online marketplace that is helping farmers sell pesticide-free vegetables and fruits directly to customers without the intervention of middlemen, and thereby ensuring a reasonable price for their produce.
The team is also working towards achieving the goal of setting a base price for both farmers and customers for the products.
Therefore, we decided to connect these farmers with the customers, who are struggling to find fresh vegetables and fruits,” says Pradeep. | To read full story, visit https://startuparound.com/read/1577419416.4087386/[Startup-Bharat]-This-Kochi-based-farm-to-fork-online-marketplace-is-connecting-farmers-directly-to-customers?ref=audio_experience