Today’s era is defined by highly targeted, personalized advertising based on characteristics that brands and businesses can identify about you, me or anyone else on the internet.
The initial delight around a curated advertising experience has been met with recent blowback around data privacy, with Facebook and Wells Fargo serving as two prominent examples.
If consumers are going to reject this brand of ‘personalization,’ companies need to now find less intrusive, more authentic ways to connect with customers.
Don’t get me wrong – both traditional media and digital advertising channels are still important tools in building brand awareness, but they no longer provide the validation of high quality or resonance with consumers.
We built Drum around the idea that the way consumers are now validating products and experiences is more reliant on human connection and social endorsement. | To read full story, visit https://startuparound.com/read/1577462515.0997858/Curation-Through-Connection:-Why-Marketers-Should-Look-Beyond-Just-Data---Young-Upstarts?ref=audio_experience