Startups used to do their sales just like large companies: KPIs, break up the sales funnel, focus on returns. According to Regine Harr, this is just WRONG! Instead, focus on the relationships when you're starting out, she says, with her ROAR^WHY methodology, the returns will follow 🚀
1. SALES IN STARTUPS AND ENTERPRISES MUST BE DIFFERENT
Startups often want to copy what large companies do, but sales is one area where they should not mirror enterprise sales techniques. Instead, says Regine Harr, try this...
2. THE ROAR^WHY METHODOLOGY
Regine lays out her proven framework for startup sales
3. FIRST 10 CUSTOMERS? NO PROBLEM!
The first 10 are the most crucial and Regine explains her 3 step process for making sure they're the absolute right fit
4. KEEPING PERSONAL AND COMPANY LIFE IN BALANCE
Through years of mentoring and coaching startups, a founder's ability to keep on trucking is mission critical. Regine talks about how to identify and avoid burnout
1 - B2B Sales and Startup Sales requiring completely different training
2 - KPIs becoming a thing of the past
3 - Every Startup seeing sales mentorship or training as necessity
0:49 - Difference between B2B Sales and Startup Sales
2:55 - Selling shared values, identity and energy
5:00 - ROAR^Why Methodology for Sales in Startups
7:48 - Ongoing investment from the ROAR^WHY Methodology
9:27 - Authenticity from ROAR^WHY Methodology
11:31 - How deep does your experience need to be with the problem to start fixing it?
12:06 - What if you're just a customer, is that enough depth of understanding the problem?
14:23 - Circling back because of higher energy
15:54 - How to find your first 10 customers?
17:35 - Should these first 10 be paying customers at the beginning?
19:51 - How to decide using your WHY if a business is right for you?
22:04 - Thing number 3 in how to find first 10 customers
22:31 - Recap of the 3 To-Dos for finding first 10 customers
23:10 - What is a burnout?
23:57 - How to keep personal and company life in balance
24:04 - WLD B2B Sales and Startup Sales requiring completely different training
25:27 - WLD KPIs becoming a thing of the past
27:54 - WLD Every Startup seeing sales mentorship or training as necessity
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And from our Guest - Regine Harr of Sales360:
https://www.linkedin.com/in/regine-harr-91012215/
http://www.sales-360.com/
#startups #germany #entrepreneurship #sales #startupsales