Content and Conversation: Organic Growth Insights from Siege Media

Startup SEO During a Downturn w/ Eli Schwartz


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Show Notes:
  • 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
  • 1:42: How startups should think about SEO in a volatile environment
  • 3:31: Why startups should not do SEO
  • 7:17: Creating SEO ROI models for startups
  • 12:56: Why links aren’t the end-all be-all
  • 20:27: Learn from Eli’s SEO advisory toolset
  • 27:52: When and when not to implement SEO strategy
  • 30:22: Why differentiation in strategy is important
  • 42:24: How to use traffic as a metric
  • 44:32: Comparing SEO strategies: Amazon vs. Walmart
  • 54:00: How to survey users from a search standpoint
  • 58:01: Eli’s final tips, tactics, and recommendations
Show Links:
  • Learn More About Eli Schwartz
  • Get Eli’s Book: Product-Led SEO
  • Follow Eli on Twitter
  • Follow Ross on Twitter
  • Send Us an Email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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