• 00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO
• 1:42: How startups should think about SEO in a volatile environment
• 3:31: Why startups should not do SEO
• 7:17: Creating SEO ROI models for startups
• 12:56: Why links aren’t the end-all be-all
• 20:27: Learn from Eli’s SEO advisory toolset
• 27:52: When and when not to implement SEO strategy
• 30:22: Why differentiation in strategy is important
• 42:24: How to use traffic as a metric
• 44:32: Comparing SEO strategies: Amazon vs. Walmart
• 54:00: How to survey users from a search standpoint
• 58:01: Eli’s final tips, tactics, and recommendations

• Learn More About Eli Schwartz
• Get Eli’s Book: Product-Led SEO
• Follow Eli on Twitter
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