Marketing x Analytics

Startup x Fortune 500 Marketing, with Scott Shaffer


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In this episode I sit down with Scott Shaffer, Growth Analytics Lead at HOVER.  We discuss Scott’s marketing experience at a large versus smaller company, the value of being able to zoom in and zoom out of different sized business problems, using powerpoint effectively, defining the problem versus 'solutioning', and more. Visit HOVER's website to learn more.

Listen to my first episode with Scott here!

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Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

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Marketing x AnalyticsBy Alexander Sofronas

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