This Episode is sponsored by ONE07 MEDIA, ONE07 MEDIA Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - [email protected]
In this episode, I was joined by Dr. James Richardson, Dr James is the author of amazon best selling book, "Ramping Your Brand" He is also founder of Premium Growth Solutions, a strategic planning consultancy for early stage consumer pack-aged goods brands. As a professionally trained cultural anthro-pologist turned business strategist, he has helped over 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Com-pany, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel cream-ery, Zaca recovery and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator.
The following topics were covered in this episode -
Current CPG Landscape / New Trends
Impact of 2022 - Price Increases on CPG brands
How to win in D2C as Food & Bev CPG brand in 2024
Rise in shipping prices & how to navigate it as a Food & Bev Brand (Geo-Fencing)
Strategies for emerging CPG brands to succeed in 2024
We also talked about his new book - Our Worst Strength.