In this episode, I was joined by Jim Simon, Jim is the Founder and CEO of JiMMYBAR!, JiMMYBAR is a female co-founded family company & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like MCT Oil, Collagen, Turmeric, plant based Caffeine, Keto friendly nuts.
In this episode, Jim Shared his story of how he built one of the most innovative CPG brand in the industry, We also discussed about how one should approach #branding and #marketing in CPG Industry, Also here are some of the books recommended by Jim in this Episode >> Shoe Dog - Nike